Rita Castillo-Vela

Questioner
DISC Type : c

Program Director at The Greater Dallas Hispanic Chamber of Commerce

Dallas, Texas, United States

Overview

Rita Castillo-Vela is the Program Director at the Greater Dallas Hispanic Chamber of Commerce and CEO of Enrooted Solutions and Consulting. With over 20 years in education and a Masters in Organizational Leadership, she combines science-based methods and cultural competency to serve her community.

Her personal and professional work is deeply intertwined, focusing on community values, equity, and belonging. She founded her consulting practice as a cultural, educational, and botany-infused endeavor, reflecting a personal passion for nature and holistic well-being to foster growth and resilience.

She uniquely blends botany with social-emotional learning and cultural competency in her workshops.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Hispanic Community
As Program Director for the Greater Dallas Hispanic Chamber of Commerce, she is dedicated to empowering and connecting community members and leaders.
Cultural Education
Her consulting firm, Enrooted Solutions, is built on providing culturally competent workshops, drawing from her 20+ years as an educator in Dallas ISD.
Botany-Infused Wellness
A core and unique part of her personal brand and business involves using botany-infused practices for educational and social-emotional learning experiences.

Media Appearances

Rita has no verified media appearances

Work History

1-2026
Program Director at The Greater Dallas Hispanic Chamber of Commerce
6-2025
Principal CEO at Enrooted Home & Wellness
1-2003 - 1-2023
Educator at DallasISD

Education

Master's degree from University of North Texas

More Information

Social Presence :

Prographics :

Exp : 20 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : Program Director at The Greater Dallas Hispanic Chamber of Commerce
URL has been copied!

Insights For Selling To Rita

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rita is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rita

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rita move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rita take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rita

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.