Rita Clifton CBE

Doer
DISC Type : sd

Chair at Simplyhealth

Greater London, England, United Kingdom

Overview

Rita has no verified overview

Personality Overview

Deliberate Doer

Results Focused

Risk-Accepting

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Rita has no verified topics they care about

Media Appearances

Rita has no verified media appearances

Work History

3-2025
Chair at Simplyhealth
2-2021
Deputy Chair at John Lewis Partnership
12-2020
Chair at Forum for the Future
10-2020
Board mentor at Criticaleye
9-2019
Visiting Fellow at Saïd Business School, University of Oxford

Education

1976 - 1979
MA (Hons) from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Chair at Simplyhealth
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Insights For Selling To Rita

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rita is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Rita

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Rita move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Rita take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Rita

Personality Compatibility


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