Rita L.

Critic
DISC Type : C

Sr Engineering Manager - Customer Identity and Access Management (CIAM) at Fastly

New York, New York, United States

Overview

Rita has no verified overview

Personality Overview

ROI Driven

Critic

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Rita has no verified topics they care about

Media Appearances

Rita has no verified media appearances

Work History

7-2022 - 2-2026
Sr Engineering Manager - Customer Identity and Access Management (CIAM) at Fastly
9-2021 - 6-2022
Engineering Manager - Customer Identity and Access Management at Qualio
2016 - 9-2021
Sr Software Engineer / TLD at Splash (SplashThat.com)
3-2015 - 1-2016
Sr Software and Site Reliability Engineer at Kaplan University
6-2013 - 3-2015
Software Engineer - Full Stack at OneKreate

Education

5-2025 - 8-2026
Master of Science in Cybersecurity Risk and Strategy ("MS CRS") from New York University
2003 - 2008
Bachelor’s Degree from Computer and Information Science & Engineering

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : N/A Designation : Sr Engineering Manager - Customer Identity and Access Management (CIAM) at Fastly
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Insights For Selling To Rita

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rita is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Rita

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Rita move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rita take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rita

Personality Compatibility


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