Rita Parker

Trailblazer
DISC Type : DI

Chief Diversity and Inclusion Officer at Access | Information Management

Atlanta Metropolitan Area, United States

Overview

Rita Parker is the Chief Diversity Officer at Access, leveraging over 20 years of experience in business transformation, operations, and sales. Described by colleagues as a driven, engaging, and passionate leader, she excels at integrating people and culture strategy with business objectives. Rita holds a Bachelors degree from Mercer University and a DEI Certificate from Cornell University.

Fueled by a passion for people, Rita is dedicated to creating inclusive environments where employees feel valued and can thrive. She actively champions leadership development, coaching, and womens empowerment, and has expanded corporate grant programs to support community and national organizations, fostering a culture of belonging both inside and outside the workplace.

Her DEI initiatives were instrumental in Access being named one of Americas Greatest Workplaces for Diversity by Newsweek in 2024.

Personality Overview

Charismatic

Persuasive

Achievement-Oriented

They like to keep things under control.  If they come to believe in your value proposition, they will be your champion. They are charming and have the ability to align others behind their decisions.

Topics They Care About

DEI as Strategy
As Chief Diversity Officer, she focuses on embedding DEI into core business systems to drive engagement, innovation, and measurable results.
Business Transformation
Her career is built on redesigning operating models, leading national performance transformations, and driving profitability across multiple industries.
Organizational Culture
She is committed to fostering a dynamic culture grounded in belonging, respect, and innovation, which she believes is foundational to business success.

Media Appearances

Rita has no verified media appearances

Work History

7-2022
Chief Diversity and Inclusion Officer at Access | Information Management
7-2021 - 7-2022
Vice President Strategic Partnerships at Access | Information Management
1-2020 - 9-2021
Georgia Market- Head of Operations at Access | Information Management
1-2020
Vice President Operations/Marketing/Comm at National Black MBA Association
12-2014 - 10-2016
Vice President of Sales and Account Management at The Brickman Group

Education

Bachelor’s Degree from Mercer University

More Information

Social Presence :

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Exp : 15 Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : Chief Diversity and Inclusion Officer at Access | Information Management
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Insights For Selling To Rita

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Help them visualize the impact of their decision
  • Address your competition clearly and confidently

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rita is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rita

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Rita move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Rita take some risk or not?

  • They can take risks if necessary.

You And Rita

Personality Compatibility


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