Ritu Mittal

Critic
DISC Type : C

Regional Business Head at Arete

Gurgaon, Haryana, India

Overview

Ritu Mittal is the Regional Business Head at Arete, responsible for building the companys cybersecurity presence in India. An alumna of IIM Indore with a Six Sigma Green Belt, she specializes in incident response and ransomware defense. Her career is marked by a progression through business development and customer success roles in the B2B technology sector.

She has authored and published an article on the marketing strategy of "Day Parting".

Personality Overview

Objective Thinker

Precise

Information Seeker

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Ransomware Mitigation
Her professional focus at Arete involves protecting industries from cyber threats, as highlighted in her recent posts about ransomware trends.
Cybersecurity Community
Actively participates in and promotes industry events like AISS2024 and the DSCI conference, and organizes expert roundtables to foster knowledge exchange.
Building B2B Business
Her current role is focused on establishing and growing Arete's division in India, reflecting her background in business development and customer success.

Media Appearances

Ritu has no verified media appearances

Work History

9-2024
Regional Business Head at Arete
4-2023 - 6-2024
Sr. Regional Director- Growth and Customer Success at LEAD School
9-2022 - 4-2023
Regional Director- Customer Success at LEAD School
12-2020 - 9-2022
Regional Key Account Manager at LEAD School
5-2017 - 12-2020
Business Development Manager, North India at Aujas Cybersecurity

Education

2012 - 2014
PGDM from Indian Institute of Management, Indore
2008 - 2012
B.Tech from YMCA University Faridabad

More Information

Social Presence :

Prographics :

Exp : 11 Location : Gurgaon, Haryana, India Job Level : N/A Designation : Regional Business Head at Arete
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Insights For Selling To Ritu

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ritu is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ritu

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ritu move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ritu take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ritu

Personality Compatibility


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