Rizwan Rajpoot in

Rizwan Rajpoot

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Group Chief Digital Officer (CDO) at L'azurde
📍 United Kingdom

Rizwan Rajpoot is the Group Chief Digital Officer at Lazurde, leading digital transformation and e-commerce strategy. With over 20 years of experience, he specializes in enhancing customer experiences and driving sales for major international retail groups. Colleagues describe him as dynamic, forward-thinking, and a decisive leader who excels at execution and brings innovative ideas.

He is a respected voice in the digital retail community, frequently appearing on podcasts to discuss customer engagement, the future of retail, and emerging technologies like the Metaverse. He is passionate about fostering a customer-centric culture and believes in aligning business stakeholders by showing them the value of digital initiatives.

Unique fact: Rizwan was named one of the Top 100 Chief Digital Officers for his impactful work in the industry.

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Experience
15 Years
Current Role
Group Chief Digital Officer (CDO)
Job Level
Leadership
Location
United Kingdom
Personality Overview

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Priorities

Topics Rizwan cares about

Digital Transformation
His entire career, from Landmark Group to L'azurde, has focused on leading the digital and omni-channel transformation of multi-billion dollar retail conglomerates across the MENA region and beyond.
Customer Centricity
A core focus of his professional philosophy, he frequently speaks on podcasts about customer engagement and believes in creating seamless experiences to build loyalty and drive growth.
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Career

Work history

9-2021
Group Chief Digital Officer (CDO)
L'azurde
3-2017 - 9-2021
Managing Director, Digital Retailing
Al-Futtaim
6-2014 - 3-2017
Group Head of Omni-Channel & eCommerce
Landmark Group
8-2012 - 6-2014
GM eCommerce, Omni-Channel
Taking Shape
12-2010 - 7-2012
Group Head of Digital Channels
CPP Group plc
In the press

Media appearances

Rizwan Rajpoot of L'azurde shares the sparkling journey of becoming a star .... Featured in Facebook (shopdevofficial)
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Education
2000 - 2003
BEng Hons Computer Network Engineering
University of Greenwich
1998 - 2000
A Levels
Holy Cross 6th Form College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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