Rizwan Rajpoot

Judge
DISC Type : Dc

Group Chief Digital Officer (CDO) at L'azurde

United Kingdom

Overview

Rizwan Rajpoot is the Group Chief Digital Officer at Lazurde, leading digital transformation and e-commerce strategy. With over 20 years of experience, he specializes in enhancing customer experiences and driving sales for major international retail groups. Colleagues describe him as dynamic, forward-thinking, and a decisive leader who excels at execution and brings innovative ideas.

He is a respected voice in the digital retail community, frequently appearing on podcasts to discuss customer engagement, the future of retail, and emerging technologies like the Metaverse. He is passionate about fostering a customer-centric culture and believes in aligning business stakeholders by showing them the value of digital initiatives.

Unique fact: Rizwan was named one of the Top 100 Chief Digital Officers for his impactful work in the industry.

Personality Overview

Objective Thinker

Demanding

Fast But Wary

They take a lot of pride in personal achievements.  They respond better to strong and respectful interactions. They are not always relationship oriented.

Topics They Care About

Digital Transformation
His entire career, from Landmark Group to L'azurde, has focused on leading the digital and omni-channel transformation of multi-billion dollar retail conglomerates across the MENA region and beyond.
Customer Centricity
A core focus of his professional philosophy, he frequently speaks on podcasts about customer engagement and believes in creating seamless experiences to build loyalty and drive growth.
Omni-Channel Retail
A key area of his expertise, he has successfully launched, stabilized, and grown numerous brands' online and omni-channel presence in competitive markets.

Media Appearances

Rizwan Rajpoot of L'azurde shares the sparkling journey of becoming a star .... Featured in Facebook (shopdevofficial)

See Now

Work History

9-2021
Group Chief Digital Officer (CDO) at L'azurde
3-2017 - 9-2021
Managing Director, Digital Retailing at Al-Futtaim
6-2014 - 3-2017
Group Head of Omni-Channel & eCommerce at Landmark Group
8-2012 - 6-2014
GM eCommerce, Omni-Channel at Taking Shape
12-2010 - 7-2012
Group Head of Digital Channels at CPP Group plc

Education

2000 - 2003
BEng Hons Computer Network Engineering from University of Greenwich
1998 - 2000
A Levels from Holy Cross 6th Form College

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Leadership Designation : Group Chief Digital Officer (CDO) at L'azurde
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Insights For Selling To Rizwan

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rizwan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rizwan

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Rizwan move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Rizwan take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Rizwan

Personality Compatibility


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