Rob Bergman

Enigma
DISC Type : idc

Sr. Vice President of Sales at New Horizon Medical Solutions

Tampa, Florida, United States

Overview

Rob has no verified overview

Personality Overview

Hard To Convince

Fast Follower

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Rob has no verified topics they care about

Media Appearances

Rob has no verified media appearances

Work History

6-2025
Sr. Vice President of Sales at New Horizon Medical Solutions
9-2021 - 6-2025
Corporate Account Director at Cepheid
4-2021 - 9-2021
Division Director - Healthcare at Sempermed USA
1-2009 - 4-2021
US Sales Director & Corporate Account Director at Integra LifeSciences
1-2007 - 1-2009
Director of Surgery Center Sales at Integra LifeSciences

Education

1994
BS from Georgia Southern University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Tampa, Florida, United States Job Level : Leadership Designation : Sr. Vice President of Sales at New Horizon Medical Solutions
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rob

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Rob take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Rob

Personality Compatibility


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