Rob Choate

Questioner
DISC Type : c

Associate Director, Product Management at Wayfair

United States

Overview

Rob has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Rob has no verified topics they care about

Media Appearances

Rob has no verified media appearances

Work History

2-2024
Associate Director, Product Management at Wayfair
1-2021 - 2-2024
Senior Product Manager at Wayfair
2-2018 - 12-2020
Senior Product Manager at Wayfair
1-2012 - 6-2014
Product Manager at Provident Funding Associates L.P.
9-2010 - 12-2012
Credit Analyst at Provident Funding Associates L.P.

Education

BA from Boston University

More Information

Social Presence :

Prographics :

Exp : 11 Location : United States Job Level : Mid-senior Designation : Associate Director, Product Management at Wayfair
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rob

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rob take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rob

Personality Compatibility


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