Rob Crouch

Critic
DISC Type : C

Director of Technology Operations at Aegon

Chelmsford, England, United Kingdom

Overview

Rob is the Director of Technology Operations at Aegon, where he leads the IT Service Management function. An experienced IT leader, he possesses a strong project management skillset, holding both Prince2 Practitioner and ITIL Foundation certifications, and has deep knowledge of the financial services industry, particularly investment platforms.

His career is marked by a clear commitment to delivering quality organizational change and a focus on customer outcomes. He has progressed rapidly within Aegon, moving from Head of IT Service Management to his current director-level position.

Personality Overview

Precise

Information Seeker

Objective Thinker

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Technology Operations
As the Director of Technology Operations, he leads functions including ITSM, Application Support, and Identity & Access Management for Aegon.
IT Service Management
He has held multiple leadership roles focused on IT Service Management (ITSM), which is a core component of his current responsibilities at Aegon.
Financial Services IT
His experience is centered in the financial services industry, with a specific focus on the technology behind investment platforms.

Media Appearances

Rob Crouch - Director Of Technology Operations at Aegon | The Org. Featured in The Org

See Now

Work History

9-2025
Director of Technology Operations at Aegon
6-2024
Head of Technology Operations (AUK) at Aegon
5-2018 - 6-2024
Head of IT Service Management (AUK) at Aegon
3-2016 - 5-2018
IT Development Manager (India Team Support) at Legal & General
3-2013 - 3-2016
IT Manager (AEG and CDM) at Cofunds

Education

2000 - 2003
Multimedia Computing from Anglia Ruskin University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Chelmsford, England, United Kingdom Job Level : Mid-senior Designation : Director of Technology Operations at Aegon
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Rob

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rob take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rob

Personality Compatibility


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