Martin Wigginton

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DISC Type : ic

Head of Product and Governance at Aegon

Pulborough, England, United Kingdom

Overview

Martin Wigginton serves as the Head of Product and Governance at Aegon UK, specializing in product and proposition management within retail financial services. His expertise covers fund platform development, pensions, and investments, with a focus on adapting products to regulatory changes. He studied Managerial and Key Account Development at Cranfield School of Management.

He has a unique ability to identify with and resolve issues faced by both sales teams and product designers, using his influencing skills to broker swift agreements for change.

Personality Overview

Example Seeker

Curious

Assertive

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Product Governance
As Head of Product and Governance, his role centers on the design, governance, and distribution strategy for financial products like pensions and collective investments.
Regulatory Adaptation
A stated specialty is adapting products and propositions to evolving regulations, including his experience with the Consumer Duty framework.
B2B Platform Development
His experience focuses on creating and managing fund platforms and products specifically designed to meet B2B and B2B2C market requirements.

Media Appearances

From product to platform – Aegon's digital transformation in a changing pensions market. Featured in Diginomica

See Now

Work History

3-2018
Head of Product and Governance at Aegon
3-2016
Head of Product and Commercial at Cofunds
2-2013 - 3-2016
Head of Product at Cofunds and Suffolk Life
2-2011 - 2-2013
Head of Proposition Development at Cofunds
2-2010 - 2-2011
Business Development Director SIPP at Suffolk Life

Education

Managerial and Key Account Development from Cranfield School of Management

More Information

Social Presence :

Prographics :

Exp : 20 Location : Pulborough, England, United Kingdom Job Level : Mid-senior Designation : Head of Product and Governance at Aegon
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Martin

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They like to analyze well and then make their decisions.
  • Can Martin take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Martin

Personality Compatibility


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