Rob Purinton

Enigma
DISC Type : cdi

Chief AI Officer at AdventHealth

Orlando, Florida, United States

Overview

Rob Purinton is the Chief AI Officer at AdventHealth, where he leverages nearly two decades of experience in healthcare technology and process improvement. He holds a Doctor of Engineering and multiple degrees from the University of Florida, focusing on implementing a robust, risk-based governance framework for AI to ensure it is safe and effective.

Outside of his professional focus, Rob is a proud supporter of the University of Florida, his alma mater, and identifies as a "tech-enthusiast. " His career began in video game development before he transitioned into the healthcare sector, showing a long-standing passion for technology and its applications.

Unique fact: He led the initiative that reduced AdventHealths AI risk-review backlog from nine months to just one week.

Personality Overview

Hard To Convince

Friendly Yet Blunt

Challenger

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

AI in Healthcare
As AdventHealth's first CAIO, he is focused on shaping the responsible use of AI and is a frequent keynote speaker on AI transformation in healthcare.
AI Governance
A top priority is implementing a risk-based governance framework, emphasizing that AI must be auditable, safe, and effective to remove uncertainty from its adoption.
Lean Transformation
A self-described "process guy, " he has a deep background in Lean Six Sigma and ISO quality management, which he applies to his analytics and AI work.

Media Appearances

Rob has no verified media appearances

Work History

1-2025
Chief AI Officer at AdventHealth
9-2018 - 12-2024
Vice President, Performance Improvement & Clinical Analytics at AdventHealth
7-2025
AI Advisory Council Member at Flare Capital Partners
1-2025
Advisor at Reach Capital
8-2016 - 8-2018
AVP, Analytics & PI at Florida Hospital

Education

8-2024 - 12-2026
Doctor of Engineering - D.Eng from The George Washington University
8-2021 - 5-2023
Graduate Certificate from Harvard Extension School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Orlando, Florida, United States Job Level : Leadership Designation : Chief AI Officer at AdventHealth
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rob

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Rob take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Rob

Personality Compatibility


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