Robert DeMartini

Trailblazer
DISC Type : ID

Chief Executive Officer at Purple

Park City, Utah, United States

Overview

Robert DeMartini is a results-oriented executive and the current CEO of Purple, specializing in corporate turnarounds within the consumer goods sector. His career includes transformative leadership roles as CEO of New Balance and USA Cycling. He is a graduate of San Diego State University with extensive international experience.

A passionate cyclist, Roberts personal interests align with his professional background, having led the national governing body for the sport. He also owns Park City Bike & Demo, a premium bicycle shop, demonstrating a deep, hands-on commitment to the cycling community and outdoor recreation.

He made history as the first non-family member to be appointed CEO of the global footwear brand New Balance.

Personality Overview

Assertive

Friendly But Fast

Charismatic

They do not mind taking risks and can make hard decisions, if necessary.  They respond better to a combination of speed and relationship. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Corporate Turnarounds
He was brought into Purple to lead a comprehensive turnaround, addressing financial instability and operational inefficiencies, a key part of his executive brand.
Brand Revitalization
Has a proven track record of leading transformative global expansion and brand revitalization for major consumer goods companies like New Balance.
Cycling
A clear personal and professional passion, demonstrated by his former role as CEO of USA Cycling and his current ownership of a bike shop.

Media Appearances

Purple Innovation, Inc. Appoints Robert DeMartini, former President & Chief Executive Officer of New Balance as Acting Chief Executive Officer. Featured in PR Newswire

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Purple CEO: Stores are the 'toughest part' of the brand's model. Featured in Yahoo Finance

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Purple CEO Reveals the Brand's Biggest Challenge - Conquering the Retail Market. Featured in Ecommer News

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Work History

1-2022
Chief Executive Officer at Purple
2-2019
Company Owner at Park City Bike & Demo
2-2019 - 12-2021
President & Chief Executive Officer at USA Cycling
6-2010
Member Board of Directors at Welch's
1-2009 - 3-2017
Chairman of the Board at American Apparel & Footwear Association

Education

1979 - 1984
Bachelor of Science - BS from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 42 Location : Park City, Utah, United States Job Level : Leadership Designation : Chief Executive Officer at Purple
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Keep your pitch focused on the impact but nurture the relationship too
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Robert

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Robert take some risk or not?

  • They can take risks if necessary.

You And Robert

Personality Compatibility


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