Robert DeMartini in

Robert DeMartini

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Chief Executive Officer at Purple
📍 Park City, Utah, United States

Robert DeMartini is a results-oriented executive and the current CEO of Purple, specializing in corporate turnarounds within the consumer goods sector. His career includes transformative leadership roles as CEO of New Balance and USA Cycling. He is a graduate of San Diego State University with extensive international experience.

A passionate cyclist, Roberts personal interests align with his professional background, having led the national governing body for the sport. He also owns Park City Bike & Demo, a premium bicycle shop, demonstrating a deep, hands-on commitment to the cycling community and outdoor recreation.

He made history as the first non-family member to be appointed CEO of the global footwear brand New Balance.

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Experience
42 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Park City, Utah, United States
Personality Overview

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Work Preference

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Priorities

Topics Robert cares about

Corporate Turnarounds
He was brought into Purple to lead a comprehensive turnaround, addressing financial instability and operational inefficiencies, a key part of his executive brand.
Brand Revitalization
Has a proven track record of leading transformative global expansion and brand revitalization for major consumer goods companies like New Balance.
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Career

Work history

1-2022
Chief Executive Officer
Purple
2-2019
Company Owner
Park City Bike & Demo
2-2019 - 12-2021
President & Chief Executive Officer
USA Cycling
6-2010
Member Board of Directors
Welch's
1-2009 - 3-2017
Chairman of the Board
American Apparel & Footwear Association
In the press

Media appearances

Purple Innovation, Inc. Appoints Robert DeMartini, former President & Chief Executive Officer of New Balance as Acting Chief Executive Officer. Featured in PR Newswire
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Purple CEO: Stores are the 'toughest part' of the brand's model. Featured in Yahoo Finance
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Education
1979 - 1984
Bachelor of Science - BS
San Diego State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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