Robert Keast

Energizer
DISC Type : I

VP, Customer Data Management at RBC

Whitby, Ontario, Canada

Overview

Robert has no verified overview

Personality Overview

Believer

Imaginative

Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Robert has no verified topics they care about

Media Appearances

Robert has no verified media appearances

Work History

1-2025
VP, Customer Data Management at RBC
6-2022 - 12-2024
Head, P&CB Data Strategy & Analytics at RBC
8-2019 - 6-2022
Head, Data & Analytics (DNA) Engagement & Portfolio Management, Technology & Operations at RBC
12-1999 - 8-2002
Director, Business Strategy & Program Management at rethink Inc.
Manager at Sprint Canada

Education

1990 - 1994
Education details unavailable from University of Toronto Scarborough

More Information

Social Presence :

Prographics :

Exp : 9 Location : Whitby, Ontario, Canada Job Level : Senior Designation : VP, Customer Data Management at RBC
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Robert

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Robert take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Robert

Personality Compatibility


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