Marcos Alves

Questioner
DISC Type : c

CFO APAC at SoftwareOne

Netherlands

Overview

Marcos Alves is the APAC CFO at SoftwareOne, specializing in strategic finance, M&A, and financial planning. His experience includes senior finance positions at major technology firms like Binance and Uber, driving business mobility and growth. He holds a Bachelor of Science from Insper Instituto de Ensino e Pesquisa.

He maintains a connection with his alma mater, Insper, and shows a professional interest in the business strategies of diverse companies such as the LEGO Group and CVS Health. He is passionate about technologys impact on traditional industries like logistics.

He led a significant acquisition for SoftwareOne, successfully entering into an agreement to acquire Medalsoft in China.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

M&A in Tech
His background includes a role as an M&A consultant, and he recently announced a key acquisition of Medalsoft in China for SoftwareOne.
APAC Business Growth
As the current CFO for the APAC region, his focus is on expansion and strategic finance, demonstrated by recent acquisitions and his leadership role.
Strategic Finance
A core area of his stated expertise, demonstrated through senior financial planning and strategy roles at SoftwareOne, Binance, and Uber.

Media Appearances

SoftwareOne unifies APAC direct businesses under one brand. Featured in Channel Life (Australia)

See Now

Work History

2-2024
CFO APAC at SoftwareOne
12-2022 - 6-2024
Director, Chief of Staff to the Group CFO at SoftwareOne
12-2022 - 2-2024
Director, M&A Consultant at SoftwareOne
1-2022 - 12-2022
Senior Director, Group FP&A at Binance
9-2020 - 12-2021
Head of Strategic Finance, Northern and Eastern Europe - Mobility Business at Uber

Education

Bachelor of Science - BSc from Insper Instituto de Ensino e Pesquisa

More Information

Social Presence :

Prographics :

Exp : 12 Location : Netherlands Job Level : Leadership Designation : CFO APAC at SoftwareOne
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Insights For Selling To Marcos

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcos is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Marcos

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marcos move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Marcos take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Marcos

Personality Compatibility


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