Robert Li in

Robert Li

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Business Operations and Strategy Lead at Parafin
📍 San Francisco, California, United States

Robert leads Business Operations and Strategy at Parafin, leveraging his extensive background as a fintech venture capitalist. He previously served as Vice President at Citi Ventures and as an investor at Lerer Hippeau and Draper Dragon. He holds a BS in Economics from The Wharton School.

His career is marked by a unique transition from investing in innovative fintech companies to taking an operational role to help build one directly.

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Experience
7 Years
Current Role
Business Operations and Strategy Lead
Job Level
Middle
Location
San Francisco, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Robert cares about

Small Business Growth
His current role at Parafin is centered on building and scaling financial products and strategies designed to help small businesses thrive.
Fintech Investing
As a former VP at Citi Ventures and investor at Lerer Hippeau, he has deep experience identifying and funding promising early-stage fintech startups.
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Career

Work history

10-2025
Business Operations and Strategy Lead
Parafin
9-2022 - 10-2025
Vice President, Citi Ventures
Citi
6-2021 - 8-2022
Investor
Lerer Hippeau
9-2018 - 6-2021
Investor
Draper Dragon Fund
6-2017 - 8-2017
Summer Intern, Strategy and Advisory Dept.
DiDi
In the press

Media appearances

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Education
BS in Economics
The Wharton School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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