Robert Munro

Evaluator
DISC Type : DSc

Senior Coach at Ecommerce Equation

Melbourne, Victoria, Australia

Overview

Robert is a highly experienced paid media strategist and eCommerce Coach at Ecommerce Equation, where he guides Australian brands. Described by colleagues as proactive, results-driven, and innovative, he has a history of growing ad spend and securing Google Premier Partner status.

Outside of work, Robert is a passionate world traveler who has explored over 35 countries with his family, feeling most at home while discovering new places. This adventurous spirit is complemented by his academic pursuit of the Mandarin language, reflecting a deep curiosity and thirst for knowledge.

He studied Mandarin at the Dongbei University of Finance and Economics in China.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

eCommerce Coaching
As a Senior Coach, he empowers founders of growing Australian brands with the tools and knowledge to succeed, focusing on coaching, community, and curriculum.
Paid Media Strategy
He has extensive experience developing and implementing paid media strategies, previously managing significant ad spend and leading teams to achieve top-tier results like Google Premier Partner status.
AI in Search
He actively follows and shares insights on the integration of AI like Google's Gemini into search, recognizing its importance for the future of digital marketing.

Media Appearances

Robert has no verified media appearances

Work History

7-2024
Senior Coach at Ecommerce Equation
9-2023 - 7-2024
Paid Media Director at LION Digital
5-2023 - 10-2023
Regional Director 🇦🇺 at Labelnone
3-2018 - 8-2023
Digital Marketing Manager at SOZO
10-2016 - 3-2018
Digital Marketing Manager at Company Debt

Education

Robert has no verified education history

More Information

Social Presence :

Prographics :

Exp : 9 Location : Melbourne, Victoria, Australia Job Level : N/A Designation : Senior Coach at Ecommerce Equation
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Robert

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Robert take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Robert

Personality Compatibility


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