Roberta Cury

Questioner
DISC Type : c

Gerente de Comunicação e Marketing at Jadlog Logística

São Paulo, São Paulo, Brazil

Overview

Roberta Cury is an experienced Corporate Communications specialist, currently serving as the Communication and Marketing Manager at Jadlog. She focuses on creating strategic marketing and communication plans, overseeing product catalogs, and managing press and advertising agency relations. She is a graduate of FGV - Fundação Getulio Vargas.

She is passionate about team success and delivering high-impact events, as shown by her enthusiastic posts about her teams achievements. Roberta has also completed training in Behavioral Analysis, suggesting a keen interest in understanding the drivers of human behavior.

Her teams efforts in customer service excellence were recognized when they won the prestigious "Prêmio Reclame Aqui 2023".

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Customer Experience
Her team at Jadlog won the "Prêmio Reclame Aqui 2023", a significant award in Brazil focused on customer service and satisfaction.
Reverse Logistics
Highlighted Jadlog's expanded partnership with e-commerce giant Shein, focusing on improving the consumer experience in reverse logistics.
Corporate Events
Shared her team's success in delivering the "Fórum ECBR 2025", demonstrating a focus on executing major industry events.

Media Appearances

Roberta has no verified media appearances

Work History

10-2018
Gerente de Comunicação e Marketing at Jadlog Logística
9-2014 - 9-2018
Analista de marketing sênior at Jadlog Logística
1-2011 - 8-2014
Analista de marketing pleno at Jadlog Logística
6-2006 - 3-2007
Consultora de Marketing at Mr Ma Comercial Exportadora e Importadora Ltda
4-2002 - 1-2006
Assistente de comunicação at Liban Comércio de Materiais Eletrônicos Ltda

Education

2021 - 2021
Curso from FGV - Fundação Getulio Vargas
7-2024 - 7-2024
Business from Little England Immersion

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gerente de Comunicação e Marketing at Jadlog Logística
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Insights For Selling To Roberta

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roberta is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Roberta

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Roberta move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Roberta take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Roberta

Personality Compatibility


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