Roberto Guerra

Enigma
DISC Type : cid

Sales Director at Swayable

New York City Metropolitan Area, United States

Overview

Roberto has no verified overview

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Roberto has no verified topics they care about

Media Appearances

Roberto has no verified media appearances

Work History

10-2022
Sales Director at Swayable
6-2021 - 10-2022
Sales Director at MikMak
12-2019 - 6-2021
Senior Sales Director at ListenFirst
9-2017 - 12-2019
Senior Enterprise Sales at Canvs AI
12-2015 - 9-2017
Director of Customer Growth - Consumer Brands at Tubular Labs

Education

2005 - 2008
MBA from Fordham Gabelli School of Business

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Sales Director at Swayable
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Insights For Selling To Roberto

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roberto is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Roberto

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Roberto move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Roberto take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Roberto

Personality Compatibility


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