Tim Wackman in

Tim Wackman

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Senior Director, Sales at Swayable
📍 Greater Minneapolis-St. Paul Area, United States

Tim Wackman is a Senior Director of Sales at Swayable, specializing in causal AI for media content insights. His experience includes roles at PreciseTarget, MikMak, and Ibotta, focusing on brand partnerships and data-driven marketing solutions. He holds a bachelors degree from the University of Minnesotas Carlson School of Management.

Outside of his primary sales role, Tim demonstrates a keen interest in professional networking and the application of technology to social causes. He actively promotes industry events and shares case studies involving organizations like the Immigration Hub, showcasing a broader interest in impactful campaigns.

He is focused on using pre-testing data to help organizations, including non-profits, make more effective creative decisions for their campaigns.

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Experience
23 Years
Current Role
Senior Director, Sales
Job Level
Senior
Location
Greater Minneapolis-St. Paul Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Tim cares about

Creative Pre-testing
Actively shares examples of using research and pre-testing to enhance creative decisions for major brand campaigns, such as for Diageo and social causes.
Data-driven Marketing
His career at Swayable and PreciseTarget is centered on using large-scale data and AI to understand consumer behavior and measure campaign impact.
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Career

Work history

5-2023
Senior Director, Sales
Swayable
3-2022 - 5-2023
Brand Partnerships Director
PreciseTarget
11-2019 - 3-2022
Senior Director, Sales
MikMak
2018 - 2019
Senior Director of Client Partnerships
Ibotta, Inc.
2014 - 2018
Director of Client Partnerships
Ibotta, Inc.
In the press

Media appearances

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Education
Bachelors Degree
University of Minnesota - Carlson School of Management
Bachelors Degree
UMN Carlson School of Management
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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