Roberto Matos

Critic
DISC Type : C

Partner & Banking Director at FitBank

São Paulo, São Paulo, Brazil

Overview

Roberto Matos is the Partner & Banking Director at FitBank, bringing over a decade of experience from the crypto and blockchain sectors. During his 10 years at Mercado Bitcoin, he was instrumental in creating the OTC desk and the asset tokenization division. He holds a BSBA from the University of West Florida and previously served as Sales Director at Monkey.

Also known as Robertinho, Roberto is a co-founder of 3R4 Saúde, a company focused on simplifying access to insurance and benefits for small and medium-sized enterprises. He is passionate about sales, describing it as his "daily dose of dopamina, " and thrives on connecting people to foster business opportunities and growth.

He was one of the first employees at Mercado Bitcoin, a pioneering crypto unicorn in Brazil, where he played a foundational role in the companys development for a decade.

Personality Overview

Negotiator

Critic

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Crypto & Blockchain
Spent 10 years at Mercado Bitcoin, one of Brazil's most important crypto companies, and is a self-described enthusiast of Web3 technology.
Asset Tokenization
Actively participated in building and solidifying the asset tokenization division at Mercado Bitcoin, developing and distributing digital fixed-income products.
Sales Leadership
Describes sales as being "in his blood" and has held multiple senior roles, including Head of Sales and Sales Director, driving growth for top fintechs.

Media Appearances

Roberto has no verified media appearances

Work History

6-2025
Partner & Banking Director at FitBank
12-2023
Co-founder at 3R4 Saúde
11-2023 - 6-2025
Sales Director at Monkey
3-2021 - 11-2023
Head of Sales MBPrivate at Mercado Bitcoin
8-2019 - 3-2021
Sales Manager at Mercado Bitcoin

Education

2011 - 2013
BSBA Business Administration and Management from University of West Florida
2009 - 2011
BSBA Business Administration from Laredo College

More Information

Social Presence :

Prographics :

Exp : 7 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Partner & Banking Director at FitBank
URL has been copied!

Insights For Selling To Roberto

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roberto is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Roberto

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Roberto move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Roberto take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Roberto

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.