Roberto Matos in

Roberto Matos

Critic · DISC type C
Partner & Banking Director at FitBank
📍 São Paulo, São Paulo, Brazil

Roberto Matos is the Partner & Banking Director at FitBank, bringing over a decade of experience from the crypto and blockchain sectors. During his 10 years at Mercado Bitcoin, he was instrumental in creating the OTC desk and the asset tokenization division. He holds a BSBA from the University of West Florida and previously served as Sales Director at Monkey.

Also known as Robertinho, Roberto is a co-founder of 3R4 Saúde, a company focused on simplifying access to insurance and benefits for small and medium-sized enterprises. He is passionate about sales, describing it as his "daily dose of dopamina, " and thrives on connecting people to foster business opportunities and growth.

He was one of the first employees at Mercado Bitcoin, a pioneering crypto unicorn in Brazil, where he played a foundational role in the companys development for a decade.

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Experience
7 Years
Current Role
Partner & Banking Director
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Roberto shows up

Negotiator
Critic
ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Priorities

Topics Roberto cares about

Crypto & Blockchain
Spent 10 years at Mercado Bitcoin, one of Brazil's most important crypto companies, and is a self-described enthusiast of Web3 technology.
Asset Tokenization
Actively participated in building and solidifying the asset tokenization division at Mercado Bitcoin, developing and distributing digital fixed-income products.
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Career

Work history

6-2025
Partner & Banking Director
FitBank
12-2023
Co-founder
3R4 Saúde
11-2023 - 6-2025
Sales Director
Monkey
3-2021 - 11-2023
Head of Sales MBPrivate
Mercado Bitcoin
8-2019 - 3-2021
Sales Manager
Mercado Bitcoin
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2013
BSBA Business Administration and Management
University of West Florida
2009 - 2011
BSBA Business Administration
Laredo College
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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