Robin Castle

Visionary
DISC Type : Ds

Senior Director, Growth Marketing at IGEL Technology

Fort Lauderdale, Florida, United States

Overview

Robin has no verified overview

Personality Overview

Objective Evaluator

Goal-Oriented

Direct & Assertive

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Robin has no verified topics they care about

Media Appearances

Robin has no verified media appearances

Work History

11-2025
Senior Director, Growth Marketing at IGEL Technology
1-2024 - 10-2025
Head of Integrated Marketing at Blackboard
2023
Senior Marketing & Demand Generation Consultant at Strategic planning and execution that transforms marketing into revenue generation and growth
10-2020 - 11-2022
Senior Director, Demand Generation & Growth Marketing at Citrix
4-2016 - 10-2020
Director, Demand Generation & Digital Marketing at Citrix

Education

Bachelor of Arts from University of Puget Sound

More Information

Social Presence :

Prographics :

Exp : 25 Location : Fort Lauderdale, Florida, United States Job Level : Senior Designation : Senior Director, Growth Marketing at IGEL Technology
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Robin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Robin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Robin

Personality Compatibility


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