Robin Dreeke in

Robin Dreeke

Trailblazer · DISC type ID
Co-Founder / Director at D2
📍 Fredericksburg, Virginia, United States

Robin Dreeke is a behavioral expert who founded People Formula, leveraging his experience as the former head of the FBIs Counterintelligence Behavioral Analysis Program. A US Naval Academy graduate and USMC veteran, he now works as a speaker, author, and coach, focusing on communication strategies that build trust. People often describe him as gifted, insightful, and captivating.

Outside of his professional life, Robin is a backpacker and serves as a Board Member Emeritus for the Innocent Lives Foundation, an organization dedicated to identifying and helping bring anonymous child predators to justice. He has translated the high-stakes skills from his FBI career into principles for raising his family and building strong personal relationships.

Unique fact: Robin spent his 21-year FBI career as a master spy recruiter, specializing in counterintelligence and handling Russian spies.

Read the full overview →
Experience
20 Years
Current Role
Co-Founder / Director
Job Level
Leadership
Location
Fredericksburg, Virginia, United States
Personality Overview

How Robin shows up

Values Relationships
Persuasive
Friendly But Fast

They are more likely to be open to unproven but exciting technologies. They like to keep things under control. They respond better to a combination of speed and relationship.

Priorities

Topics Robin cares about

Building Trust
This is the core concept of his entire career, from his books like "The Code of Trust" to his company, People Formula, and his "Forged by Trust" podcast.
Behavioral Analysis
He led the FBI's elite Behavioral Analysis Program and authored "Sizing People Up, " translating his spy-recruiting expertise into practical strategies for understanding human behavior.
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Career

Work history

9-2025
Co-Founder / Director
D2
1-2023 - 1-2024
Executive Coach
Performance Protocol
11-2018 - 8-2022
Executive Board Member
Innocent Lives Foundation
1-2010
Founder
People Formula
1-2009
Founder / CEO
People Formula
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1988 - 1992
BS
United States Naval Academy
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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