Robin Dreeke

Trailblazer
DISC Type : ID

Co-Founder / Director at D2

Fredericksburg, Virginia, United States

Overview

Robin Dreeke is a behavioral expert who founded People Formula, leveraging his experience as the former head of the FBIs Counterintelligence Behavioral Analysis Program. A US Naval Academy graduate and USMC veteran, he now works as a speaker, author, and coach, focusing on communication strategies that build trust. People often describe him as gifted, insightful, and captivating.

Outside of his professional life, Robin is a backpacker and serves as a Board Member Emeritus for the Innocent Lives Foundation, an organization dedicated to identifying and helping bring anonymous child predators to justice. He has translated the high-stakes skills from his FBI career into principles for raising his family and building strong personal relationships.

Unique fact: Robin spent his 21-year FBI career as a master spy recruiter, specializing in counterintelligence and handling Russian spies.

Personality Overview

Values Relationships

Persuasive

Friendly But Fast

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They respond better to a combination of speed and relationship.

Topics They Care About

Building Trust
This is the core concept of his entire career, from his books like "The Code of Trust" to his company, People Formula, and his "Forged by Trust" podcast.
Behavioral Analysis
He led the FBI's elite Behavioral Analysis Program and authored "Sizing People Up, " translating his spy-recruiting expertise into practical strategies for understanding human behavior.
Effective Leadership
As a former Marine Corps officer and now an executive coach, he focuses on teaching leaders how to inspire action through interpersonal skills rather than just giving orders.

Media Appearances

Robin has no verified media appearances

Work History

9-2025
Co-Founder / Director at D2
1-2023 - 1-2024
Executive Coach at Performance Protocol
11-2018 - 8-2022
Executive Board Member at Innocent Lives Foundation
1-2010
Founder at People Formula
1-2009
Founder / CEO at People Formula

Education

1988 - 1992
BS from United States Naval Academy

More Information

Social Presence :

Prographics :

Exp : 20 Location : Fredericksburg, Virginia, United States Job Level : Leadership Designation : Co-Founder / Director at D2
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Robin

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Robin take some risk or not?

  • They can take risks if necessary.

You And Robin

Personality Compatibility


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