Robin Lane

Trailblazer
DISC Type : DI

Director, Brand & Content at Nerdio

Greater Philadelphia, United States

Overview

Robin has no verified overview

Personality Overview

Achievement-Oriented

Friendly But Fast

Assertive

A combination of speed and relationship gets the best response from them.  If they come to believe in your value proposition, they will be your champion. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Robin has no verified topics they care about

Media Appearances

Robin has no verified media appearances

Work History

5-2024 - 6-2025
Director, Brand & Content at Nerdio
7-2021 - 5-2023
Director, Brand Content Strategy at OpenText
1-2020 - 7-2021
Senior Manager, Brand, Content and Digital Marketing at OpenText
9-2017 - 1-2020
Senior Manager, Content and Editorial Strategy at OpenText
2-2012 - 1-2014
PR & Social Media Manager at GXS (acquired by OpenText)

Education

Bachelor of Science - BS from Boston University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Philadelphia, United States Job Level : N/A Designation : Director, Brand & Content at Nerdio
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Robin

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Robin take some risk or not?

  • If necessary, they will be ready to take risks.

You And Robin

Personality Compatibility


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