Robin Lorenzen

Evaluator
DISC Type : scd

Senior Vice President and Chief Marketing Officer at Jeanne D'Arc Credit Union

Greater Boston, United States

Overview

Robin has no verified overview

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Robin has no verified topics they care about

Media Appearances

Robin has no verified media appearances

Work History

8-2021
Senior Vice President and Chief Marketing Officer at Jeanne D'Arc Credit Union
6-2019 - 7-2021
Vice President of Marketing & Financial Education at Jeanne D'Arc Credit Union
3-2019 - 5-2019
Director of Marketing & Financial Education at Jeanne D'Arc Credit Union
10-2018 - 3-2019
Marketing Consultant at Consultant
9-1993 - 9-2018
Vice President Marketing at GateHouse Media New England

Education

Bachelor's degree from Framingham State University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Boston, United States Job Level : Leadership Designation : Senior Vice President and Chief Marketing Officer at Jeanne D'Arc Credit Union
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Robin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Robin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Robin

Personality Compatibility


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