Robin M.

Sharpshooter
DISC Type : DC

Brand & Marketing Consultant, Content Strategist at Hopster Marketing

San Diego, California, United States

Overview

Robin is a B2B marketing consultant and brand strategist with over 15 years of experience specializing in content, SEO, and lead generation through her firm, Hopster Marketing. A graduate of San Diego State University, she is described by colleagues as an outstanding, talented, and versatile strategist.

Outside of her core B2B work, she has a creative and witty side, having previously worked as a freelance writer for lifestyle publications like BuzzFeed and Elite Daily. She has also expressed a strong personal fascination with marine life, particularly orcas.

She has a unique stated interest in orcas, which she notes as a fascinating topic of conversation.

Personality Overview

ROI Driven

Precise But Practical

Rigorous & Demanding

They like to be in a position where they can control the conversation and terms.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

B2B Brand Strategy
Focuses on helping B2B brands avoid playing it safe, using brand strategy, content, and SEO to generate high-quality leads.
Content That Converts
Creates content for websites with a sharp focus on lead generation and shares expertise on her YouTube channel about what makes B2B websites effective.
Strategic SEO
Emphasizes looking at the bigger picture of SEO beyond just keywords, creating tailored strategies based on competitive analysis and what search engines value.

Media Appearances

Robin has no verified media appearances

Work History

8-2023
Brand & Marketing Consultant, Content Strategist at Hopster Marketing
7-2016 - 8-2023
Brand and Content Director at Bop Design
4-2011 - 7-2016
Freelance/Contributing Writer at Awesome digital media companies
6-2015 - 11-2015
Managing Editor at WorldLifestyle
1-2006 - 7-2014
Associate Director, Web Content and Marketing at Pepperdine University Graziadio School of Business and Management

Education

Master of Arts from San Diego State University
Bachelor of Arts (B.A.) from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Diego, California, United States Job Level : Mid-senior Designation : Brand & Marketing Consultant, Content Strategist at Hopster Marketing
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Robin

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They can take decisions very fast if you manage to convince them.
  • Can Robin take some risk or not?

  • The risks don’t matter much to them.

You And Robin

Personality Compatibility


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