Robin Stenman

Evaluator
DISC Type : cds

CEO / Founder / Board Member at Tourn International AB

Greater Stockholm Metropolitan Area, Sweden

Overview

Robin Stenman is the CEO and Founder of Tourn International, an influencer marketing firm listed on NASDAQ First North. He also serves as the Chairman of the Board for two other public companies, Game Chest Group and HUBSO. Colleagues describe him as an inspiring and empathetic leader.

Based on his professional roles and activities, he is deeply engaged with the creator economy and the future of e-commerce. He also uses his platform to signal support for social causes he believes are important.

He holds simultaneous leadership roles in three publicly traded companies, serving as CEO of one and Chairman of two others.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Influencer Economy
As CEO and Founder of Tourn, his career is focused on the intersection of influencers and e-commerce, a topic he discussed on the "Framtidens E-handel" podcast.
Public Market Growth
He leads Tourn International and is Chairman of HUBSO and Game Chest Group, all publicly listed, focusing on raising capital and driving shareholder value.
Corporate Governance
[Predicted] Serving as Chairman for two separate public companies requires a strong focus on board-level strategy, oversight, and governance.

Media Appearances

Robin has no verified media appearances

Work History

1-2010
CEO / Founder / Board Member at Tourn International AB
4-2022
Co-Founder at Net Zero Company
1-2018 - 6-2022
Chairman of the Board at Game Chest Group AB
1-2017 - 5-2021
Chairman of the Board at HUBSO

Education

Education details unavailable from Stockholm University
Law from Stockholm University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Leadership Designation : CEO / Founder / Board Member at Tourn International AB
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Robin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Robin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Robin

Personality Compatibility


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