Robin Swanger

Inspirer
DISC Type : id

Executive and Strategic Messaging and Engagement at Baker Hughes

Greater Houston, United States

Overview

Robin Swanger is a marketing leader at Baker Hughes with over 15 years of experience in the energy technology sector. Specializing in brand strategy and strategic messaging, she has a background in navigating complex company mergers and aligning brand strategy. She holds a Bachelors degree from Stephen F. Austin State University.

Robin is a recognized voice in the industry, participating in podcasts and speaking events to discuss the intersection of energy transition, brand marketing, and leadership.

Initially, she aspired to be a lawyer before embarking on her successful career in marketing.

Personality Overview

Generous

Fast Adopter

Confident & Optimistic

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Brand Storytelling
Her work involves creating compelling brand narratives to advocate for the customer in the evolving energy landscape.
Energy Transition
She frequently discusses how Baker Hughes is approaching a cleaner future with a focus on hydrogen and other technologies.
Marketing Strategy
She has extensive experience building a single brand identity out of multiple company divisions and acquisitions.

Media Appearances

Robin Swanger, Head of Brand Marketing at Baker Hughes. Featured in Apple Podcasts

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Robin Swanger, Head of Brand Marketing at Baker Hughes. Featured in YouTube

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Work History

5-2023
Executive and Strategic Messaging and Engagement at Baker Hughes
10-2019
Vice President, Product Marketing & Commercialization at Baker Hughes Company

Education

Bachelor's degree from Stephen F. Austin State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Houston, United States Job Level : Junior Designation : Executive and Strategic Messaging and Engagement at Baker Hughes
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Robin

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Robin take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Robin

Personality Compatibility


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