Robin Swanger in

Robin Swanger

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Executive and Strategic Messaging and Engagement at Baker Hughes
📍 Greater Houston, United States

Robin Swanger is a marketing leader at Baker Hughes with over 15 years of experience in the energy technology sector. Specializing in brand strategy and strategic messaging, she has a background in navigating complex company mergers and aligning brand strategy. She holds a Bachelors degree from Stephen F. Austin State University.

Robin is a recognized voice in the industry, participating in podcasts and speaking events to discuss the intersection of energy transition, brand marketing, and leadership.

Initially, she aspired to be a lawyer before embarking on her successful career in marketing.

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Experience
6 Years
Current Role
Executive and Strategic Messaging and Engagement
Job Level
Junior
Location
Greater Houston, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Robin cares about

Brand Storytelling
Her work involves creating compelling brand narratives to advocate for the customer in the evolving energy landscape.
Energy Transition
She frequently discusses how Baker Hughes is approaching a cleaner future with a focus on hydrogen and other technologies.
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Career

Work history

5-2023
Executive and Strategic Messaging and Engagement
Baker Hughes
10-2019
Vice President, Product Marketing & Commercialization
Baker Hughes Company
In the press

Media appearances

Robin Swanger, Head of Brand Marketing at Baker Hughes. Featured in Apple Podcasts
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Robin Swanger, Head of Brand Marketing at Baker Hughes. Featured in YouTube
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Education
Bachelor's degree
Stephen F. Austin State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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