Robyn MacMillan

Trailblazer
DISC Type : DI

Creative Director and Co Founder at Everburn Agency

United Kingdom

Overview

Robyn MacMillan is the Creative Director and Co-Founder of Everburn Agency, specializing in brand ignition through storytelling and advanced Martech. A University of Gothenburg graduate, she also serves as a tutor for Oxford College of Marketing, creating AI webinar series. People who have worked with her describe her as skilled, kind, and empathetic.

Outside of her multiple entrepreneurial ventures, Robyn is a reflective individual who prioritizes personal health and growth. She finds fulfillment in supporting others, preferring to be "behind the stage cheering those in the spotlight on. " She is passionate about making complex technology accessible and understandable for a wider audience.

As a seasoned copywriter, she specializes in the highly complex fields of technology and cybersecurity, including AI and quantum computing.

Personality Overview

Persuasive

Friendly But Fast

Charismatic

They like to keep things under control.  They respond better to a combination of speed and relationship. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Generative AI Marketing
Develops and teaches AI webinar series and masterclasses for the Oxford College of Marketing, focusing on practical applications for marketers.
Tech Storytelling
As a copywriter, she focuses on translating complex topics like cybersecurity and AI into engaging, human-centric narratives to drive brand growth.
Demystifying Martech
Her stated mission is to help organizations understand marketing data and make marketing technology less overwhelming and more accessible.

Media Appearances

Robyn has no verified media appearances

Work History

3-2025
Creative Director and Co Founder at Everburn Agency
8-2022
Course Creator, Tutor and AI Webinar Series Developer! at Oxford College of Marketing
3-2015
CEO & Founder at R K Virtual Assistance
2-2022 - 4-2025
Co-Founder at The EXP Hub Gothenburg
3-2020 - 3-2025
Founder - The EXP Blueprint at The EXP Blueprint

Education

11-2021 - 7-2023
Master's degree from University of Gothenburg
2011 - 2014
Bachelor of Arts (B.A.) from University of Chester

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Leadership Designation : Creative Director and Co Founder at Everburn Agency
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Insights For Selling To Robyn

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robyn is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Robyn

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Robyn move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Robyn take some risk or not?

  • They can take risks if necessary.

You And Robyn

Personality Compatibility


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