Rocio Guzman in

Rocio Guzman

Critic · DISC type C
Strategy Business Planning Manager at Sigma
📍 Mexico

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
10 Years
Current Role
Strategy Business Planning Manager
Job Level
Middle
Location
Mexico
Personality Overview

How Rocio shows up

ROI Driven
Critic
Objective Thinker

They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Priorities

Topics Rocio cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-2025
Strategy Business Planning Manager
Sigma
7-2021 - 5-2025
Financial Planning Manager
Alfa Corporativo
3-2020 - 7-2021
Head of Financial Planning
Alfa Corporativo
8-2016 - 3-2020
Financial Planning Analyst
Alfa Corporativo
1-2015 - 8-2016
Financial Analyst
FEMSA
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2019 - 2021
Master of Business Administration - MBA
EGADE Business School del Tecnológico de Monterrey
2009 - 2014
Licenciada en Administración Financiera.
Tecnológico de Monterrey
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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