Rocky Mackintosh

Evaluator
DISC Type : cds

Managing Member at Virginia Real Estate Brokerage, LLC.

Frederick, Maryland, United States

Overview

Rocky Mackintosh is the Owner of MacRo, Ltd. , a commercial real estate firm he has run since 1972, specializing in brokerage, development, and consulting in Central Maryland. He holds a BS from High Point University and colleagues often describe him as professional, creative, and insightful. His expertise includes land development, investment properties, and navigating zoning regulations.

Deeply invested in his community, Rocky has served extensively on various boards, including as Chairman for Frederick Mutual Insurance Company and as a long-time board member for Frederick Memorial Healthcare Systems. Recommendations highlight his dedication to improving the Frederick area and his role as an inspiring family man.

Unique fact: During his time on the hospital board, he was instrumental in overseeing a major $103 million expansion project.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Maryland Real Estate
With over 50 years of experience, he is an expert in land and commercial real estate brokerage, development, and consulting, focusing specifically on the Central Maryland market.
Community Leadership
Demonstrates a strong commitment to the Frederick community through his long-term board leadership roles at Frederick Mutual Insurance and Frederick Memorial Healthcare Systems.
Real Estate Trends
He authors the MacRo Report Blog, where he analyzes trends and issues that impact the value of commercial and land real estate on a local and national level.

Media Appearances

Rocky has no verified media appearances

Work History

1-2022
Managing Member at Virginia Real Estate Brokerage, LLC.
4-2009 - 1-2023
Commercial Real Estate Writer at MacRo, Ltd.
2002 - 2011
Board Member at Frederick Memorial Healthcare Systems
1-2001 - 12-2004
Board Member at Goodwill Industries of Monocacy Valley, Inc.
9-1994 - 9-2002
Board Member at The Bullis School

Education

1968 - 1972
BS from High Point University

More Information

Social Presence :

Prographics :

Exp : 45 Location : Frederick, Maryland, United States Job Level : N/A Designation : Managing Member at Virginia Real Estate Brokerage, LLC.
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Insights For Selling To Rocky

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rocky is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rocky

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rocky move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rocky take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rocky

Personality Compatibility


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