Roderick Van Straten

Critic
DISC Type : C

Eigenaar at Contenticiteit

Gorinchem, South Holland, Netherlands

Overview

Roderick is the founder and Senior Online Marketeer at Heers, with over 20 years of specialized experience in SEO and conversion optimization. Known for being knowledgeable and driven, he focuses on a transparent, no-nonsense approach to generating tangible results like leads and revenue for his clients.

Outside of work, Roderick is a fan of Metal and Punk music. He stays active with personal training and kickboxing. He has a strong dislike for losing and, interestingly, does not drink any coffee.

Unique Fact: He is described as "a tikkie eigenwijs" (a bit stubborn), a trait that aligns with his professional dislike for marketing fluff and focus on proven results.

Personality Overview

Precise

Negotiator

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

SEO & Conversion
As an expert with over 20 years of experience, he is passionate about achieving top Google rankings and optimizing the entire user journey to turn visitors into customers.
Quality Lead Generation
He is critical of lead generation partners that promise guaranteed leads of "waardeloze kwaliteit" (worthless quality) or with hidden costs.
Transparent Marketing
His professional philosophy is built on a "transparante aanpak" (transparent approach), actively rejecting industry buzzwords and focusing on straightforward, effective strategies.

Media Appearances

Roderick has no verified media appearances

Work History

6-2016
Eigenaar at Contenticiteit
4-2013
Senior Online Marketeer at Heers
9-2012 - 3-2013
Online Consultant at Presenter
2-2006 - 1-2011
Web Content Management Consultant / Bid Manager at Atos Origin
6-2003 - 2-2006
Web Content Management Consultant / Projectmanager at Sogeti

Education

1995 - 2000
BC from Avans University of Applied Sciences
1992 - 1994
Propadeuse from Utrecht University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Gorinchem, South Holland, Netherlands Job Level : N/A Designation : Eigenaar at Contenticiteit
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Insights For Selling To Roderick

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roderick is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Roderick

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Roderick move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Roderick take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Roderick

Personality Compatibility


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