Roderick Van Straten in

Roderick Van Straten

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Eigenaar at Contenticiteit
📍 Gorinchem, South Holland, Netherlands

Roderick is the founder and Senior Online Marketeer at Heers, with over 20 years of specialized experience in SEO and conversion optimization. Known for being knowledgeable and driven, he focuses on a transparent, no-nonsense approach to generating tangible results like leads and revenue for his clients.

Outside of work, Roderick is a fan of Metal and Punk music. He stays active with personal training and kickboxing. He has a strong dislike for losing and, interestingly, does not drink any coffee.

Unique Fact: He is described as "a tikkie eigenwijs" (a bit stubborn), a trait that aligns with his professional dislike for marketing fluff and focus on proven results.

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Experience
23 Years
Current Role
Eigenaar
Location
Gorinchem, South Holland, Netherlands
Personality Overview

How Roderick shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Roderick cares about

SEO & Conversion
As an expert with over 20 years of experience, he is passionate about achieving top Google rankings and optimizing the entire user journey to turn visitors into customers.
Quality Lead Generation
He is critical of lead generation partners that promise guaranteed leads of "waardeloze kwaliteit" (worthless quality) or with hidden costs.
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Career

Work history

6-2016
Eigenaar
Contenticiteit
4-2013
Senior Online Marketeer
Heers
9-2012 - 3-2013
Online Consultant
Presenter
2-2006 - 1-2011
Web Content Management Consultant / Bid Manager
Atos Origin
6-2003 - 2-2006
Web Content Management Consultant / Projectmanager
Sogeti
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1995 - 2000
BC
Avans University of Applied Sciences
1992 - 1994
Propadeuse
Utrecht University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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