Rodrigo Caserta

Inspirer
DISC Type : di

Corporate Vice President, SME&C Americas at Microsoft

Greater Seattle Area, United States

Overview

As Corporate Vice President for Microsofts SME & Channel business in the Americas, Rodrigo Caserta leads a $30B+ division focused on SMB growth. A former CEO of Avanade, he has a strong background in technology, business strategy, and market expansion. He holds an ALD from Harvard Business School.

Originally from Brazil, Rodrigo is a family-oriented leader who once relocated his family from São Paulo to Singapore for an international experience. He is passionate about people development and serves as a mentor and coach for Endeavor, a non-profit that supports entrepreneurs and start-ups.

Unique fact: He describes himself as a "technologist at heart, " passionate about solving real-world problems people face in their everyday lives.

Personality Overview

Generous

Charming & Persuasive

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

SMB Transformation
His current role is dedicated to accelerating growth and transformation for small and medium-sized companies across the Americas using the Microsoft Cloud.
AI for Business
Focuses on empowering sales teams with AI and believes AI's value for SMBs starts with a strong content foundation, as noted in his recent posts.
Team Culture
Recent posts from visits to his teams in Canada and Costa Rica highlight his strong focus on company culture, teamwork, and direct employee engagement.

Media Appearances

Former Avanade executive Rodrigo Caserta takes over as corporate vice-president for Microsoft in the Americas. Featured in TI Inside

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Rodrigo Caserta appointed as new CEO of Avanade. Featured in Avanade Newsroom

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Avanade CEO, Rodrigo Caserta, Congratulates Microsoft .... Featured in YouTube

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Work History

2-2026
Corporate Vice President, SME&C Americas at Microsoft
9-2024 - 2-2026
Chief Executive Officer at Avanade at Avanade
6-2024 - 9-2024
Global Technology Business Group Lead at Avanade
9-2020 - 6-2024
Area President - Growth Markets at Avanade
7-2016 - 9-2020
President / Country Manager at Avanade

Education

2014 - 2014
ALD from Harvard Business School
2002 - 2003
MBA from Ibmec

More Information

Social Presence :

Prographics :

Exp : 28 Location : Greater Seattle Area, United States Job Level : Senior Designation : Corporate Vice President, SME&C Americas at Microsoft
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Rodrigo

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Rodrigo take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Rodrigo

Personality Compatibility


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