Rodrigo Cintra

Sharpshooter
DISC Type : CD

Diretor Executivo de Inovação e Experiência do Cliente at ESPM Escola Superior de Propaganda e Marketing

São Paulo, São Paulo, Brazil

Overview

Rodrigo Cintra is the Chief Innovation and International Officer at ESPM, where he integrates customer experience and innovation into the core strategy. With a PhD in International Relations, he has a strong academic background in organizational strategy and global partnerships. Colleagues describe him as innovative, creative, focused, and assertive.

Beyond his executive role, Rodrigo is a thought leader who frequently writes about the nuances of leadership, ego, and organizational dynamics. His work explores the psychological drivers behind management decisions and the importance of genuine creativity, suggesting a deep interest in human and organizational behavior.

He recently authored an article on how AI can be leveraged to clarify organizational purpose and strategic direction.

Personality Overview

Precise But Practical

Rigorous & Demanding

ROI Driven

They put a lot of effort into ensuring personal success.  They do not care very much about building rapport or relationships. They respond well to strong and respectful communication.

Topics They Care About

Human-Centered Innovation
Believes innovation must be an intelligent and sensitive response to people's needs, focusing on creating meaningful, human-centered journeys.
Leadership & Ego
Writes an ongoing series of articles exploring how leaders' egos can impact organizational structures, succession planning, and team morale.
Strategic Use of AI
Authored a 2025 article arguing that AI offers a chance for companies to get clear on their purpose and strategic direction.

Media Appearances

Rodrigo has no verified media appearances

Work History

1-2024
Diretor Executivo de Inovação e Experiência do Cliente at ESPM Escola Superior de Propaganda e Marketing
9-2022 - 1-2024
Chief Innovation and Internationalization Officer at ESPM Escola Superior de Propaganda e Marketing
5-2021 - 5-2023
Head Representative of the Southeast Region in Faubai at FAUBAI
3-2021 - 8-2022
Chief International Officer at ESPM Escola Superior de Propaganda e Marketing
5-2017
Professor of Social, Economical and Political Context at Fundação Dom Cabral

Education

8-2021 - 8-2022
Executive Internationalization Leadership e-Institute from NAFSA: Association of International Educators
2007 - 2010
Postdoctoral from Iscte - Instituto Universitário de Lisboa

More Information

Social Presence :

Prographics :

Exp : 22 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Diretor Executivo de Inovação e Experiência do Cliente at ESPM Escola Superior de Propaganda e Marketing
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rodrigo

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • If convinced, they can reach decisions quite fast.
  • Can Rodrigo take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Rodrigo

Personality Compatibility


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