Rodrigo Cortés Arango

Evaluator
DISC Type : DCS

Head of Sales, Amazon Ads at Amazon

Brazil

Overview

Rodrigo is a seasoned sales leader with over 17 years of experience steering high-performance teams at Amazon and Google. He specializes in sales strategy and market expansion, having successfully launched operations in over 10 Latin American countries. People who have worked with him describe him as strategic, passionate, and an inspiring leader.

Outside of his corporate role, Rodrigo is passionate about career development and helping professionals land their dream jobs using non-traditional marketing and sales methods. He founded GoJoby to accelerate employability and has mentored over 100 startups through Google Launchpad and Endeavor.

Unique fact: Rodrigo has a very unusual hobby—he loves collecting job interviews and aims to participate in one every week to continuously learn and improve.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

LATAM Market Growth
He has extensive experience devising and executing sales strategies across Latin America, having opened more than 10 new markets for Waze during his time at Google.
Digital Advertising
His career is centered on digital ads, leading sales for Amazon Ads and previously growing the Waze Ads business for Google in Latin America.
Career Hacking
He founded GoJoby to help people find jobs using sales tactics and has a personal hobby of constantly interviewing to master the process.

Media Appearances

Rodrigo has no verified media appearances

Work History

5-2024
Head of Sales, Amazon Ads at Amazon
4-2023 - 4-2024
Global SMB Sales and Operations Director at Botmaker
11-2020 - 10-2021
Angel Investor at Suplio
10-2020 - 9-2021
Angel Investor at Neivor
9-2020 - 9-2021
Angel Investor at TiendAPP

Education

2014 - 2014
● Changing the Game: Negotiation and Competitive Decision Making from Harvard Business School Executive Education
2009 - 2010
Master from UNSW

More Information

Social Presence :

Prographics :

Exp : 16 Location : Brazil Job Level : Mid-senior Designation : Head of Sales, Amazon Ads at Amazon
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rodrigo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rodrigo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rodrigo

Personality Compatibility


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