Rodrigo Pérez Graciano

Critic
DISC Type : C

Cofundador at Consultorio Ideal

Mexico

Overview

Rodrigo Pérez Graciano is a co-founder of Clinic By Hour and Consultorio Ideal, focusing on innovating medical real estate. A graduate of Esade Business School with a background in advisory services at KPMG, he has extensive experience in entrepreneurship, having also co-founded a fintech startup and participated in the Demium incubation program.

Outside of his primary ventures, Rodrigo has a keen interest in the application of technology for social good, demonstrated by his participation in a Technology for Social Innovation course that included a visit to CERN IdeaSquare. He also holds certifications related to financial markets and trading algorithms.

He was part of a team that won a case competition by designing a strategy to promote digitalization and financial inclusion for senior banking customers.

Personality Overview

Information Seeker

Precise

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Medical Real Estate
Currently co-founder of two ventures, Clinic By Hour and Consultorio Ideal, aimed at innovating the medical real estate sector.
Fintech Innovation
Co-founded the startup Send Me, which participated in both the Demium and ESADE EWorks accelerator programs.
Entrepreneurship
Has a history of building ventures from the ground up, with experience in incubation programs and launching multiple startups.

Media Appearances

Rodrigo has no verified media appearances

Work History

7-2025
Cofundador at Consultorio Ideal
12-2024
Cofundador at Clinic By Hour.
3-2023 - 10-2024
Advisory Staff at KPMG
9-2022 - 3-2023
Associate entrepreneur at Demium
5-2022 - 7-2023
Co-Founder at Send Me

Education

9-2019 - 6-2023
Bachelor of Business Administration - BBA from Esade
8-2022 - 12-2022
Bachelor of Business Administration - BBA from HEC Montréal

More Information

Social Presence :

Prographics :

Exp : 3 Location : Mexico Job Level : N/A Designation : Cofundador at Consultorio Ideal
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Rodrigo

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rodrigo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rodrigo

Personality Compatibility


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