Zhenlei Cheng

Critic
DISC Type : C

Business Development Manager at TotalEnergies

Singapore

Overview

Zhenlei is a Business Development Manager at TotalEnergies, focusing on lubricants for key accounts and distributors in Southeast Asia. He leverages a strong technical background, including a PhD from the National University of Singapore and advanced Excel certifications, to apply a data-driven approach to enhancing business profitability and managing complex projects.

Personality Overview

Negotiator

Information Seeker

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Membrane Technology
His PhD research focused on this area, resulting in multiple publications and a patent for inventing a world-record polymeric membrane for industrial wastewater treatment.
Business Development (SEA)
Currently manages key accounts and distributors for TotalEnergies' lubricants division across Southeast Asia, indicating a focus on regional market growth and partnerships.
Data-Driven Strategy
Holds advanced certifications in Excel data analytics and VBA automation, and emphasizes using an insight-driven, data-based approach to drive business profitability in his role.

Media Appearances

Zhenlei has no verified media appearances

Work History

7-2025
Business Development Manager at TotalEnergies
10-2023 - 6-2025
Business Analyst at TotalEnergies
5-2019 - 9-2023
Technical Marketing Executive at TotalEnergies
8-2018 - 11-2018
Graduate Teaching Assistant at National University of Singapore
8-2013 - 1-2019
Research Engineer/PhD in polymer (membrane technology) at National University of Singapore

Education

2014 - 2018
Doctor of Philosophy - PhD from National University of Singapore
2009 - 2013
Bachelor of Engineering (BEng) from National University of Singapore

More Information

Social Presence :

Prographics :

Exp : 12 Location : Singapore Job Level : Middle Designation : Business Development Manager at TotalEnergies
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Insights For Selling To Zhenlei

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zhenlei is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Zhenlei

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Zhenlei move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Zhenlei take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Zhenlei

Personality Compatibility


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