Roger Battacharia, MBA

Evaluator
DISC Type : DCs

Director - Global Procurement, Commercial at Regeneron

New York City Metropolitan Area, United States

Overview

Roger Battacharia is a Global Procurement Leader at Regeneron, specializing in bridging marketing, agency collaboration, and strategic procurement. His experience includes managing a nearly $1 billion spend at Diageo. A graduate of NYU Stern and Babsons MBA program, he is described by colleagues as innovative, meticulous, and a well-respected leader.

He is passionate about industry development and mentorship, frequently speaking at conferences like the WBENC National Conference to support women business owners. Roger actively engages with the latest trends in his field by attending events such as Fierce Pharma Engage and ProcureCon Marketing.

Unique fact: He has leveraged his expertise to serve as a judge for industry awards.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Marketing Procurement
His career at Regeneron and Diageo is centered on creating value and strategy in marketing procurement, a topic he follows through events like ProcureCon.
Agency Collaboration
His professional headline and recommendations emphasize his role as a partner who values and understands the agency perspective to foster success.
AI in Pharma
He has recently shared content on social media highlighting his interest in how artificial intelligence is transforming the field of science and pharmaceuticals.

Media Appearances

Roger has no verified media appearances

Work History

11-2020
Director - Global Procurement, Commercial at Regeneron
12-2018 - 11-2020
Associate Director-Marketing Category Management at Regeneron
7-2015 - 11-2018
Marketing Procurement Director at Diageo
8-2014 - 7-2015
Director - Marketing Strategy at MarketShare
2013 - 2014
Managing Partner at Liquid Digital

Education

Master of Business Administration - MBA from Babson F.W. Olin Graduate School of Business
Bachelor's degree from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 28 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director - Global Procurement, Commercial at Regeneron
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Insights For Selling To Roger

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roger is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Roger

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Roger move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Roger take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Roger

Personality Compatibility


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