Roger Larson

Collaborator
DISC Type : is

Owner at TWFG - Larson Family Insurance Brokers

Walnut Creek, California, United States

Overview

Roger Larson is the founder and owner of Larson Family Insurance Brokers, a rapidly growing, full-service brokerage established in 2010. An alumnus of UC Santa Barbara, his expertise spans commercial and personal lines, building on previous roles at Granite Insurance Brokers and Farmers Insurance. He leads a customer-centric team focused on protecting client assets.

Beyond his professional endeavors, Roger is engaged in his local community. He actively participates in charity events, including local golf tournaments, reflecting his companys stated values of community support and family.

His firm is recognized as an award-winning brokerage in the Walnut Creek area.

Personality Overview

Fair-minded

Appreciative

Consensus Builder

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Insurance Brokerage
As the founder and owner of a full-service brokerage since 2010, he has deep expertise in both commercial and personal insurance lines.
Business Growth
He is focused on strategic expansion and has developed a successful program for recruiting and training new brokers to grow his firm.
Community Support
He actively participates in local charity events, such as golf tournaments, demonstrating a commitment to supporting his community.

Media Appearances

Roger has no verified media appearances

Work History

10-2010
Owner at TWFG - Larson Family Insurance Brokers
1-2010 - 9-2010
Commercial Lines Executive at Granite Insurance Brokers Inc.
1-2007 - 12-2009
Agent/CSR at Farmers Insurance

Education

BS from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 18 Location : Walnut Creek, California, United States Job Level : N/A Designation : Owner at TWFG - Larson Family Insurance Brokers
URL has been copied!

Insights For Selling To Roger

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Show them how they look good by making this decision

DONT's

  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roger is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Roger

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Roger move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Roger take some risk or not?

  • They are unlikely to take many risks.

You And Roger

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.