Rohini Rege in

Rohini Rege

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Shorts & GenAI Growth Marketing Lead at YouTube
📍 Austin, Texas, United States

Rohini Rege is the Shorts & GenAI Growth Marketing Lead at YouTube, focusing on expanding the creator ecosystem and driving the adoption of Generative AI features. Her expertise in subscription-based growth contributed to YouTube Premium and Music surpassing 100 million subscribers. She holds a Bachelor of Arts from the University of Rochester.

During her time at university, Rohini was a vocalist in an a cappella group and a member of a traditional Indian folk dance team. She has also shown a commitment to community support, actively promoting a disaster relief campaign for her home city.

Interesting fact: While in middle school, Rohini published a poem titled "Yesterday, today, and tomorrow" in a local community souvenir magazine.

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Experience
12 Years
Current Role
Shorts & GenAI Growth Marketing Lead
Job Level
Mid-senior
Location
Austin, Texas, United States
Personality Overview

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Priorities

Topics Rohini cares about

GenAI Adoption
Her current role at YouTube is focused on leading a growth marketing team to increase the adoption of Generative AI features among creators.
Creator Economy
She spearheads strategies to drive growth, engagement, and retention for the YouTube Shorts creator and artist ecosystem.
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Career

Work history

9-2025
Shorts & GenAI Growth Marketing Lead
YouTube
7-2022 - 9-2025
Senior Integrated Marketing Manager, Global Shorts and Artists
YouTube
1-2019 - 7-2022
Product & Growth Marketing Manager, Global YouTube Music & Premium
YouTube
7-2016 - 1-2019
Partner Manager, Retail & CPG, Large Customer Sales
Google
8-2014 - 7-2016
Account Strategist
Google
In the press

Media appearances

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Education
2010 - 2014
Bachelor of Arts (B.A.)
University of Rochester
2006 - 2010
Education details unavailable
Bellaire High School
Social presence
in
Behavioral profile

DISC profile (public)

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