Rohini Rege

Enthusiast
DISC Type : i

Shorts & GenAI Growth Marketing Lead at YouTube

Austin, Texas, United States

Overview

Rohini Rege is the Shorts & GenAI Growth Marketing Lead at YouTube, focusing on expanding the creator ecosystem and driving the adoption of Generative AI features. Her expertise in subscription-based growth contributed to YouTube Premium and Music surpassing 100 million subscribers. She holds a Bachelor of Arts from the University of Rochester.

During her time at university, Rohini was a vocalist in an a cappella group and a member of a traditional Indian folk dance team. She has also shown a commitment to community support, actively promoting a disaster relief campaign for her home city.

Interesting fact: While in middle school, Rohini published a poem titled "Yesterday, today, and tomorrow" in a local community souvenir magazine.

Personality Overview

Consensus Focused

Non-Confrontational

Optimistic

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

GenAI Adoption
Her current role at YouTube is focused on leading a growth marketing team to increase the adoption of Generative AI features among creators.
Creator Economy
She spearheads strategies to drive growth, engagement, and retention for the YouTube Shorts creator and artist ecosystem.
Subscription Growth
Previously managed global paid customer acquisition for YouTube Premium & Music, helping the services achieve over 100 million subscribers.

Media Appearances

Rohini has no verified media appearances

Work History

9-2025
Shorts & GenAI Growth Marketing Lead at YouTube
7-2022 - 9-2025
Senior Integrated Marketing Manager, Global Shorts and Artists at YouTube
1-2019 - 7-2022
Product & Growth Marketing Manager, Global YouTube Music & Premium at YouTube
7-2016 - 1-2019
Partner Manager, Retail & CPG, Large Customer Sales at Google
8-2014 - 7-2016
Account Strategist at Google

Education

2010 - 2014
Bachelor of Arts (B.A.) from University of Rochester
2006 - 2010
Education details unavailable from Bellaire High School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Shorts & GenAI Growth Marketing Lead at YouTube
URL has been copied!

Insights For Selling To Rohini

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rohini is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rohini

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Rohini move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Rohini take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rohini

Personality Compatibility


Other YouTube Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.