Rekha Nahar

Critic
DISC Type : C

General Manager & Head - Marketing , Jockey India at Page Industries Ltd

Bengaluru, Karnataka, India

Overview

Rekha is a seasoned marketing leader with over 20 years of FMCG experience, now serving as Senior Director - D2C at Pilgrim. An SP Jain graduate, she has a strong background in brand building and P&L management from her time at MTR Foods and Dabur. People who have worked with her describe her as ambitious, hard-working, and intelligent.

Outside of her professional life, Rekha is a multi-passionate individual. She is a travel blogger who documents her journeys, a dedicated student of a new Indian classical dance form, and a consultant and faculty member at business schools. She also enjoys helping her family with their creative pursuits.

She helped her mother launch a YouTube cooking channel, "Usha Nahar Kitchen", to document her recipes.

Personality Overview

Objective Thinker

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Topics They Care About

D2C Growth
Her current role is Senior Director - D2C at Pilgrim, and her recent activity focuses on scaling sales, overachieving targets, and auditing large-scale Meta ad accounts.
Brand Building
Her 20+ year career at MTR Foods and Dabur was centered on building major FMCG brands, often from the ground up.
FMCG Marketing
She has deep expertise in the FMCG sector, having managed large categories and strategic projects for leading companies like MTR Foods, Dabur, and Page Industries.

Media Appearances

Rekha Nahar - India Fashion Forum. Featured in India Fashion Forum

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Rekha Nahar, GM - Marketing, Jockey, part of OAA 2022 Jury panel. Featured in Media4Growth

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Work History

4-2021
General Manager & Head - Marketing , Jockey India at Page Industries Ltd
2-2020 - 3-2021
Consultant | Faculty | Travel Blogger | Dance student at Rekha Nahar
5-2016 - 1-2020
General Manager Marketing at MTR Foods Ltd/ Orkla Brands India
4-2015 - 4-2016
Category Head / Head Marketing at MTR Foods Limited / Orkla brands India
4-2011 - 12-2014
Category Manager/ Marketing Manager at MTR Foods Ltd/ Orkla brand India

Education

2004 - 2006
PGDM from SPJIMR SP Jain Institute of Management & Research
2000 - 2003
B.Com from JAIN College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : General Manager & Head - Marketing , Jockey India at Page Industries Ltd
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Insights For Selling To Rekha

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rekha is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Rekha

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Rekha move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rekha take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rekha

Personality Compatibility


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