Rohit Nelli

Inquirer
DISC Type : dc

Sr. Manager, Head of Marketing - Selling Partner Communities, Amazon at Amazon

Seattle, Washington, United States

Overview

Rohit is a marketing leader with over 14 years of experience, including a decade at Amazon. He specializes in building marketing strategies from the ground up for global marketplaces, retail, and fintech. He holds an MBA from the Indian Institute of Management, Kozhikode.

Rohit is described by colleagues as a highly motivated and positive individual who brings fresh thinking to his team. He has a foundational background in both engineering and business, giving him a well-rounded perspective on market challenges and product development.

Unique fact: He previously scaled Amazons Private Brands Pets business by 300% through innovative customer acquisition and retention programs.

Personality Overview

Upfront

ROI Conscious

Demanding

They care equally about the product and its potential impact.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Seller Community Building
He leads marketing for Amazon's Selling Partner Communities and is deeply involved in promoting their annual flagship event, Amazon Accelerate, to foster seller engagement.
Global GTM Strategy
He owns the end-to-end go-to-market and lifecycle marketing for seller-facing products and previously launched Amazon Pay India's external payments business from inception.
Brand Growth
He has a strong track record of scaling businesses, including growing a private brands pet business by 200% YoY and managing brand strategy for Sunfeast at ITC.

Media Appearances

Rohit has no verified media appearances

Work History

10-2021
Sr. Manager, Head of Marketing - Selling Partner Communities, Amazon at Amazon
1-2021 - 10-2021
Manager, Sr. Product Marketing - Amazon Private Brands at Amazon
12-2019 - 1-2021
Senior Product Marketing Manager, Amazon Private Brands at Amazon
5-2012 - 6-2015
Assistant Brand Manager, Sunfeast at ITC Limited
4-2011 - 6-2011
Summer Intern at HSBC

Education

Master of Business Administration - MBA from Indian Institute of Management, Kozhikode
Bachelor's degree from Birla Institute of Technology and Science, Pilani

More Information

Social Presence :

Prographics :

Exp : 11 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Sr. Manager, Head of Marketing - Selling Partner Communities, Amazon at Amazon
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Insights For Selling To Rohit

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rohit is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Rohit

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Rohit move?

  • Their decision making speed is somewhere in the middle.
  • Can Rohit take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Rohit

Personality Compatibility


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