Roman Tschäppeler

Critic
DISC Type : C

CEO, Founder at guzo gmbh

Biel, Berne, Switzerland

Overview

Roman Tschäppeler is a bestselling author, consultant, and creative producer who founded the studio guzo in 2003. He specializes in ideation, design thinking, and storytelling, transforming complex concepts into accessible models. He is a graduate of the Kaospilot School in Denmark and the Zurich University of the Arts.

Outside of his professional work, Roman is involved with Switzerlands only lawn tennis club, TC Champagne, and shows an interest in meaningful human connections and rituals. His work and personal reflections often intersect, exploring themes of decision-making, collaboration, and gratitude.

He has developed several award-winning and unconventional cookbooks with Swiss star chef Ivo Adam.

Personality Overview

ROI Driven

Critic

Objective Thinker

They choose to analyze logically and value facts to emotions.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Decision Models
Co-author of the international bestseller "The Decision Book" and other works focused on providing clear frameworks for strategic thinking and problem-solving.
Creative Ideation
His career began in an idea factory and he now runs workshops on ideation and design thinking through his company, guzo, for major clients.
Team Collaboration
Authored the book "ZUSAMMENARBEITEN" and is a partner at Agree, a company focused on enabling asynchronous team decisions, showing a deep interest in effective teamwork.

Media Appearances

Roman has no verified media appearances

Work History

8-2003
CEO, Founder at guzo gmbh
4-2024
Board Of Advisors at mal ehrlich
4-2022 - 9-2025
Partner at Agree
9-1999 - 6-2002
Dep. Head of Production at BrainStore

Education

2000 - 2003
Bachelor's Degree from KAOSPILOT
2012 - 2013
Master's Degree from ZHdK Zürcher Hochschule der Künste

More Information

Social Presence :

Prographics :

Exp : 25 Location : Biel, Berne, Switzerland Job Level : Leadership Designation : CEO, Founder at guzo gmbh
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Insights For Selling To Roman

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roman is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Roman

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Roman move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Roman take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Roman

Personality Compatibility


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