Roni Dagan

Inquirer
DISC Type : cd

Founder and Managing Partner at Forabilis

Israel

Overview

Roni Dagan is the Founder and Managing Partner of Forabilis, a B2B marketing firm specializing in the tech industry. Leveraging her experience with brands like HP and Microsoft, she focuses on aligning business strategy with marketing execution to drive growth. She holds an MS from Boston University.

She values transparency and building partner-like relationships with clients, even sharing stories of her own teams missteps to highlight the importance of clarity and learning. Her approach is centered on fostering sustainable, long-term success for the businesses she works with.

Her firms ultimate measure of success is when a client grows enough to hire their own full-time marketing leadership.

Personality Overview

Upfront

Judgemental

ROI Conscious

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

B2B Go-to-Market
Her firm, Forabilis, is entirely dedicated to building and executing go-to-market strategies for B2B technology companies, from foundation to lead generation.
AI in Strategy
She actively discusses how AI accelerates business processes but believes it increases the need for clear, human-led strategy to provide direction.
Founder Transparency
She publicly shared a story about a project failure to emphasize the importance of clarity and learning, showcasing a value for honest communication.

Media Appearances

Roni has no verified media appearances

Work History

1-2013
Founder and Managing Partner at Forabilis
1-2024 - 2-2025
CMO (Via Forabilis) at Seemore Data
4-2022 - 2-2025
CMO (via Forabilis) at PACKAGE.AI
3-2023 - 1-2025
CMO (via Forabilis) at Trusstor
3-2021 - 3-2023
CMO (via Forabilis) at getWizer

Education

1999 - 2001
MS from Boston University
1996 - 1998
BA from Tel Aviv University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Israel Job Level : Leadership Designation : Founder and Managing Partner at Forabilis
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Insights For Selling To Roni

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roni is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Roni

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Roni move?

  • Their decision making speed is somewhere in the middle.
  • Can Roni take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Roni

Personality Compatibility


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