Roni Dagan is the Founder and Managing Partner of Forabilis, a B2B marketing firm specializing in the tech industry. Leveraging her experience with brands like HP and Microsoft, she focuses on aligning business strategy with marketing execution to drive growth. She holds an MS from Boston University.
She values transparency and building partner-like relationships with clients, even sharing stories of her own teams missteps to highlight the importance of clarity and learning. Her approach is centered on fostering sustainable, long-term success for the businesses she works with.
Her firms ultimate measure of success is when a client grows enough to hire their own full-time marketing leadership.
Read the full overview →They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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