Rose Bourne

Evaluator
DISC Type : dcs

Category and Commercial Strategy Lead at Goodrays

London, England, United Kingdom

Overview

Rose Bourne is a Category and Commercial Strategy Lead at Goodrays, specializing in market strategy, innovation, and pricing architecture. A Durham University graduate, she is described by colleagues as exceptionally intelligent and extremely capable. Her experience includes roles at The Collective UK and BOL foods.

Outside of her professional life, Rose has a passion for travel, having once paused her career to complete a trip that was previously cut short. She shows a keen interest in supporting her professional network and staying connected with former colleagues.

Unique fact: Rose took a career break specifically to finish her world travels.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Commercial Strategy
Her roles at Goodrays and The Collective UK focus on long-term commercial strategy, including pricing, architecture, and innovation to drive sustainable growth.
FMCG Innovation
She has led commercial thinking on innovation at multiple food and drink brands, including BOL foods, The Collective UK, and now Goodrays.
Functional Drinks
Expressed excitement about entering the "world of functional drinks" upon starting her new role at Goodrays, indicating a strong current professional focus.

Media Appearances

Rose has no verified media appearances

Work History

8-2025
Category and Commercial Strategy Lead at Goodrays
8-2023 - 9-2025
Category & Commercial Strategy Controller at The Collective UK | B Corp™
3-2021 - 10-2022
Commerical Strategy & Planning Manager (MS&P) at The Collective UK
6-2020 - 3-2021
Insight Manager - Digital at Sainsbury's
2-2018 - 6-2020
Category and Insight Lead at BOL foods

Education

2010 - 2013
BSc Hons Natural sciences from Durham University
2008 - 2010
Chemistry from St. Aidan's and St. John Fisher Associated Sixth Form

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Middle Designation : Category and Commercial Strategy Lead at Goodrays
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Insights For Selling To Rose

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rose is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rose

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rose move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rose take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rose

Personality Compatibility


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