Rose Bourne in

Rose Bourne

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Category and Commercial Strategy Lead at Goodrays
📍 London, England, United Kingdom

Rose Bourne is a Category and Commercial Strategy Lead at Goodrays, specializing in market strategy, innovation, and pricing architecture. A Durham University graduate, she is described by colleagues as exceptionally intelligent and extremely capable. Her experience includes roles at The Collective UK and BOL foods.

Outside of her professional life, Rose has a passion for travel, having once paused her career to complete a trip that was previously cut short. She shows a keen interest in supporting her professional network and staying connected with former colleagues.

Unique fact: Rose took a career break specifically to finish her world travels.

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Experience
8 Years
Current Role
Category and Commercial Strategy Lead
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

How Rose shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rose cares about

Commercial Strategy
Her roles at Goodrays and The Collective UK focus on long-term commercial strategy, including pricing, architecture, and innovation to drive sustainable growth.
FMCG Innovation
She has led commercial thinking on innovation at multiple food and drink brands, including BOL foods, The Collective UK, and now Goodrays.
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Career

Work history

8-2025
Category and Commercial Strategy Lead
Goodrays
8-2023 - 9-2025
Category & Commercial Strategy Controller
The Collective UK | B Corp™
3-2021 - 10-2022
Commerical Strategy & Planning Manager (MS&P)
The Collective UK
6-2020 - 3-2021
Insight Manager - Digital
Sainsbury's
2-2018 - 6-2020
Category and Insight Lead
BOL foods
In the press

Media appearances

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Education
2010 - 2013
BSc Hons Natural sciences
Durham University
2008 - 2010
Chemistry
St. Aidan's and St. John Fisher Associated Sixth Form
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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