Ross Dowson

Pioneer
DISC Type : Ids

Group Director of D2C Distribution at Vitality

West Midlands, England, United Kingdom

Overview

Ross Dowson is a senior sales and marketing leader at Vitality, heading the direct-to-consumer distribution for Health Insurance, Life Insurance, and Investments. He focuses on leveraging digital transformation, data science, and analytics to drive growth. Colleagues describe him as professional, pragmatic, and persistent, with a history of attending King Edward VI Aston School.

Ross is focused on turning loyal members into powerful brand advocates, having successfully implemented a referral platform to generate immense advocacy.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Customer Advocacy
Quoted on the importance of leveraging the "immense advocacy" from loyal members to drive business growth through referral platforms.
D2C Distribution
Leads the strategy for Vitality's direct-to-consumer sales channels across its core insurance and investment products in the UK.
Digital Transformation
Employs data science and analytics to deliver market disruption and achieve exponential, efficient growth in the insurance sector.

Media Appearances

Ross has no verified media appearances

Work History

1-2020
Group Director of D2C Distribution at Vitality
1-2018 - 1-2020
Director of Direct Sales at Vitality
6-2013 - 12-2017
Head of Direct Sales Operations at Vitality
9-2012 - 5-2013
Commercial Director at Phonetic Limited
8-2010 - 9-2012
Sales & Marketing Director at Phonetic Limited

Education

1990 - 1996
Education details unavailable from King edward vi aston school

More Information

Social Presence :

Prographics :

Exp : 23 Location : West Midlands, England, United Kingdom Job Level : Mid-senior Designation : Group Director of D2C Distribution at Vitality
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Insights For Selling To Ross

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ross is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ross

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ross move?

  • They are generally fast movers and can take quick decisions
  • Can Ross take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ross

Personality Compatibility


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