Ross Dowson in

Ross Dowson

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Group Director of D2C Distribution at Vitality
📍 West Midlands, England, United Kingdom

Ross Dowson is a senior sales and marketing leader at Vitality, heading the direct-to-consumer distribution for Health Insurance, Life Insurance, and Investments. He focuses on leveraging digital transformation, data science, and analytics to drive growth. Colleagues describe him as professional, pragmatic, and persistent, with a history of attending King Edward VI Aston School.

Ross is focused on turning loyal members into powerful brand advocates, having successfully implemented a referral platform to generate immense advocacy.

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Experience
23 Years
Current Role
Group Director of D2C Distribution
Job Level
Mid-senior
Location
West Midlands, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ross cares about

Customer Advocacy
Quoted on the importance of leveraging the "immense advocacy" from loyal members to drive business growth through referral platforms.
D2C Distribution
Leads the strategy for Vitality's direct-to-consumer sales channels across its core insurance and investment products in the UK.
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Career

Work history

1-2020
Group Director of D2C Distribution
Vitality
1-2018 - 1-2020
Director of Direct Sales
Vitality
6-2013 - 12-2017
Head of Direct Sales Operations
Vitality
9-2012 - 5-2013
Commercial Director
Phonetic Limited
8-2010 - 9-2012
Sales & Marketing Director
Phonetic Limited
In the press

Media appearances

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Education
1990 - 1996
Education details unavailable
King edward vi aston school
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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