Ross Mc Donald

Pioneer
DISC Type : dsi

Sales Manager at Intrepid Spirits

Belfast, Northern Ireland, United Kingdom

Overview

Ross is a senior sales manager with over 15 years of experience in the UK & Ireland spirits industry. He is an expert in national account management and route-to-market strategy, having achieved triple-digit growth at Intrepid Spirits. He holds a Bachelor of Science from Queens University Belfast.

Outside of his direct role, Ross is passionate about the spirits industry, frequently celebrating brand successes, new partnerships, and distribution wins on social media. He appears to enjoy seeing the brands he represents integrated into local food culture, such as pairing Regal Rogue with pizza.

Ross has earned WSET Level 2 and Level 3 certifications in Wines & Spirits, passing both with Distinction.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Spirits Market Growth
His career is defined by delivering measurable results, including achieving triple-digit growth and managing the full P&L for Intrepid Spirits in Ireland.
Retail & Wholesale Strategy
He has a strong record of developing route-to-market strategies and securing major partnerships with retailers like Tesco, Dunnes Stores, and Musgrave.
Commercial Team Building
His experience includes building high-performing commercial teams, and he has actively posted online about recruiting for key roles within his organization.

Media Appearances

Ross McDonald – Intrepid Spirits (Company Profile). Featured in Intrepid Spirits Official Website

See Now

Ross McDonald – Sales Manager at Intrepid Spirits. Featured in The Org

See Now

Work History

8-2023
Sales Manager at Intrepid Spirits
10-2022 - 8-2023
Business Development Manager at Drinks Inc
7-2021 - 10-2022
Territory Sales Manager at Halewood Artisanal Spirits
8-2013 - 7-2021
Business Development Manager at Drinksology
9-2012 - 8-2013
Business Development Manager at GDK Drinks Ltd

Education

2004 - 2007
Bachelor of Science (BSc) from Queens University Belfast

More Information

Social Presence :

Prographics :

Exp : 15 Location : Belfast, Northern Ireland, United Kingdom Job Level : Middle Designation : Sales Manager at Intrepid Spirits
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Insights For Selling To Ross

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ross is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ross

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ross move?

  • They are generally fast movers and can take quick decisions
  • Can Ross take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ross

Personality Compatibility


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