Rotem Peled-Dvir

Questioner
DISC Type : c

SVP, Finance at Zafran Security

New York, New York, United States

Overview

Rotem Peled-Dvir is the SVP of Finance at Zafran Security, where she focuses on building scalable, tech-forward finance teams. Her experience includes serving as VP of Finance at Riskified, overseeing functions from FP&A to SEC reporting. She holds an MBA from Tel Aviv University and majored in Economics and Math at Northwestern University.

Outside of her direct financial duties, Rotem has demonstrated a strong commitment to organizational resilience and employee support. She has spoken publicly about navigating business operations and prioritizing team well-being during periods of significant regional crisis, highlighting her focus on people and leadership.

She recently played a key role in Zafran Securitys successful $60 million funding round.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Cybersecurity Finance
As the current SVP of Finance at cybersecurity firm Zafran Security, she is deeply involved in the financial strategy of the security industry.
Scaling Finance Teams
Her professional headline and career at high-growth companies like Riskified and Zafran highlight her expertise in building finance departments that can scale.
Employee Resilience
She was interviewed by TheMarker about supporting employees and ensuring business continuity during difficult times in Israel.

Media Appearances

Rotem has no verified media appearances

Work History

2025
SVP, Finance at Zafran Security
2021 - 9-2025
VP Finance at Riskified
2019 - 2021
Director of Finance at Riskified
2017 - 2019
Director of Finance at Logz.io
2014 - 2017
Controller - Global Accounting at Teva Pharmaceutical Industries Ltd Israel

Education

2005 - 2007
Major in Economics and Math from Northwestern University
2014 - 2015
Master of Business Administration (M.B.A.) from Tel Aviv University

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Leadership Designation : SVP, Finance at Zafran Security
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Insights For Selling To Rotem

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rotem is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rotem

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rotem move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rotem take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Rotem

Personality Compatibility


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