Roxana McCloskey

Wildcard
DISC Type : cis

Senior Global Marketing Manager BioPharma at SCIEX

Greater Philadelphia, United States

Overview

Roxana McCloskey is the Senior Global Marketing Manager for BioPharma at SCIEX, with a background in strategic marketing and sales leadership at life science technology companies. She is skilled in go-to-market strategy, digital marketing, and business development for analytical instrumentation. She holds a Bachelor of Science from Simmons University.

Based on her professional interests, she appears to follow business and management trends, keeping up with insights from publications like the Harvard Business Review.

She has a specialized background in launching and marketing novel analytical technologies, from HPLC columns to advanced protein characterization systems.

Personality Overview

ROI Driven

Friendly But Slow

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Protein Therapeutics
Her recent marketing efforts and posts focus on technologies like the Intabio ZT system, used for analyzing mAbs and fusion proteins during drug development.
Drug Development
She frequently shares content on accelerating cell line development and using orthogonal methods to streamline decision-making in biopharma R&D.
BioPharma Marketing
Her career is centered on strategic marketing in the bioscience field, with skills in trade show strategy, digital marketing, and campaign management.

Media Appearances

Q&A With Roxy McCloskey, Thought Leader at SCIEX. Featured in PharmExec

See Now

Work History

12-2022
Senior Global Marketing Manager BioPharma at SCIEX
10-2020 - 12-2022
Strategic Marketing Lead at MOBILion Systems, Inc.
1-2017 - 10-2020
Director Sales & Marketing - North America at Pressure BioSciences, Inc.
8-2007 - 1-2017
Mid-Atlantic Director of Sales at Pressure BioSciences, Inc.
4-2007 - 8-2007
Sales Representative - HPLC Specialist at TOSOH Bioscience

Education

1996 - 2000
BS from Simmons University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Philadelphia, United States Job Level : Middle Designation : Senior Global Marketing Manager BioPharma at SCIEX
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Insights For Selling To Roxana

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roxana is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Roxana

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Roxana move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Roxana take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Roxana

Personality Compatibility


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