Roy Bentham MBE MA DipTP MRTPI FCMI

Examiner
DISC Type : sc

Director at Roy Bentham Ltd

Penn, England, United Kingdom

Overview

Roy Bentham is a seasoned executive with a career spanning the public, private, and third sectors, including roles as CEO of Lincoln Cathedral and Chief Executive of North East Lincolnshire Council. A graduate of Durham University, he now runs a freelance consultancy, Roy Bentham Ltd, leveraging his extensive management experience.

Following his retirement from executive roles, Roy has pursued his passion for music as a trumpet player. He is a fan of Formula 1 and appreciates local culture, such as visiting small towns. He actively participates in community events, including playing "The Last Post" at remembrance services, an act he has performed with his grandson.

He received an MBE from the Queen for his services to Lincoln Cathedral, where he led a successful turnaround.

Personality Overview

Late Adopter

Unexpressive

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Leadership & Management
With a long career as a CEO and his admiration for figures like Pep Guardiola, he is deeply interested in management qualities such as loyalty, passion, and humility.
Trumpet Playing
His current occupation is listed as a trumpet player, a passion he pursues in retirement, including performing at solemn community remembrance services.
Civic Responsibility
His background as a council Chief Executive and former Parish Council Chair, coupled with his participation in memorial services, highlights a commitment to community and duty.

Media Appearances

Roy has no verified media appearances

Work History

4-2011
Director at Roy Bentham Ltd
CEO at Lincoln Cathedral
Chief Executive at North East Lincs Council

Education

Master of Arts (M.A.) from Durham University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Penn, England, United Kingdom Job Level : Mid-senior Designation : Director at Roy Bentham Ltd
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Insights For Selling To Roy

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roy is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Roy

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Roy move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Roy take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Roy

Personality Compatibility


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