Roy P.

Questioner
DISC Type : c

Provincial Senior Medical Director for Diagnostic Imaging at Acute Care Alberta

Calgary, Alberta, Canada

Overview

As the Provincial Senior Medical Director for Diagnostic Imaging at Alberta Health Services, Roy provides physician leadership on all provincial issues involving diagnostic imaging. With over 20 years of experience as an MSK Radiologist and a fellowship from the University of Alberta, he is a strong advocate for patient-centered, evidence-based healthcare.

Beyond medicine, Roy possesses a sharp interest in economics and finance, frequently sharing his perspectives on market dynamics, government spending, and cryptocurrency. His business acumen extends to the energy sector, where he serves as a Director for Barrel Oil Corp. , demonstrating a diverse portfolio of professional interests.

Roy was named one of the Top 100 Canadian Professionals for 2025, a distinction that recognizes his significant leadership in both the medical and business fields.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Healthcare Leadership
Leads provincial diagnostic imaging for Alberta Health Services, focusing on strategic and operational decisions to improve compassionate and high-quality patient care.
Financial Markets
Actively comments on the economy, critiquing government deficit spending and what he terms the "everything bubble" in financial markets.
Cryptocurrency Investing
Shows a specific interest in Bitcoin ($BTC) and related equities, analyzing market trends and sharing opinions on investment strategies.

Media Appearances

Roy has no verified media appearances

Work History

9-2025
Provincial Senior Medical Director for Diagnostic Imaging at Acute Care Alberta
7-2005
MSK Radiologist at Alberta Health Services
9-2022 - 9-2025
Provincial Senior Medical Director for Diagnostic Imaging at Alberta Health Services
9-2022
Partner Emeritus at EFW Radiology
9-2006 - 8-2022
Partner at EFW Radiology

Education

ICD-Rotman from University of Toronto - Rotman School of Management
Musculoskeletal Radiology Fellowship from University of Alberta

More Information

Social Presence :

Prographics :

Exp : 20 Location : Calgary, Alberta, Canada Job Level : Senior Designation : Provincial Senior Medical Director for Diagnostic Imaging at Acute Care Alberta
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Insights For Selling To Roy

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roy is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Roy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Roy move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Roy take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Roy

Personality Compatibility


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